| Serial Number | 98811743 |
| Word Mark | SIMPLY PURE LIVING |
| Filing Date | Monday, October 21, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 30, 2026 |
| Registration Number | 8327289 |
| Registration Date | Tuesday, June 30, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 24, 2025 |
| Goods and Services | On-line retail store services featuring personal care products, namely, non-medicated skin care products, body care products, moisturizers, cleansers, exfoliants, serums, soaps, toners, mists, lotion, toothpaste, shaving accessories, hair care, shampoo, and conditioner; On-line retail store services featuring supplements, tinctures, electrolyte powders, tea and coffee; On-line retail store services featuring home goods, namely, candles, candle accessories, frothers, French press coffee machines, canisters, and spoons; On-line retail store services featuring pet food, pet treats, pet supplements and pet care products; On-line retail store services featuring clothing |
| Goods and Services | Non-medicated skin care preparations, namely, herbal toner sprays |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 21, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, November 28, 2025 |
| First Use In Commerce Date | Friday, November 28, 2025 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 21, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, September 5, 2023 |
| First Use In Commerce Date | Tuesday, September 5, 2023 |
| Party Name | SIMPLY PURE LIVING LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HELENA, AL 35080 US |
| Party Name | SIMPLY PURE LIVING LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HELENA, AL 35080 US |
| Party Name | SIMPLY PURE LIVING LLC |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HELENA, AL 35080 US |
| Party Name | Dana Daconto |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 19 - Sole Proprietorship |
| Address | Helena, AL 35080-7760 US |
| Event Date | Event Description |
| Monday, October 21, 2024 | NEW APPLICATION ENTERED |
| Saturday, January 11, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Saturday, January 11, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Saturday, January 11, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 2, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, April 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 22, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, April 23, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 20, 2025 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Thursday, May 22, 2025 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Thursday, May 22, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, May 22, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, May 22, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, May 22, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, May 22, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 18, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 24, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 24, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 19, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, February 19, 2026 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 9, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, February 19, 2026 | USE AMENDMENT FILED |
| Tuesday, June 9, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, February 19, 2026 | USE AMENDMENT FILED |
| Wednesday, June 10, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, June 11, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, June 11, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 30, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 30, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |