SIMPLY GO Trademark

Trademark Overview


On Monday, June 17, 2024, a trademark application was filed for SIMPLY GO with the United States Patent and Trademark Office. The USPTO has given the SIMPLY GO trademark a serial number of 98605179. The federal status of this trademark filing is REQUEST FOR EXTENSION OF TIME TO FILE OPPOSITION as of Thursday, September 25, 2025. This trademark is owned by Grocery Outlet, Inc.. The SIMPLY GO trademark is filed in the Meat & Processed Food Products, Staple Food Products, and Light Beverage Products categories with the following description:

Chocolate; Coffee; Cookies; Crackers; Flour; Granola; Honey; Ketchup; Mayonnaise; Mustard; Oatmeal; Popcorn; Pretzels; Rice; Spices; Sugar; Baking powder; Baking soda; Barbecue sauce; Chocolate chips; Chocolate powder; Coffee pods, filled; Coffee and tea; Coffee based beverages; Coffee beans; Coffee capsules, filled; Corn starch for culinary purposes; Dried pasta; Frostings; Frozen pancakes; Frozen pie crusts; Frozen pizza; Frozen waffles; Frozen confections; Frozen confections, namely, freezer bars; Frozen confections, namely, freezer pops; Frozen foods, namely, grain and bread based appetizers, hors d'oeuvres, and canapés; Frozen french toast; Granola snacks; Ice-cream cakes; Ice cream; Ice cream bars; Ice cream desserts; Ice cream sandwiches; Marshmallows; Mixes for making batters for fried foods; Mixes for making cakes; Pancake syrup; Pasta sauce; Salad dressing; Seasoning mixes; Seasonings; Spice mixes; Spice rubs; Spices in the form of powders; Tea bags; Tea based beverages; Tor...

Broth; Butter; Cheese; Cream; Eggs; Milk; Pickles; Broth concentrates; Canned beans; Canned fruits; Canned tomatoes; Canned vegetables; Cheese dips; Cheese spreads; Cheese substitutes; Coffee creamer; Cooking oil; Frozen fruits; Frozen vegetables; Frozen appetizers consisting primarily of chicken or seafood; Frozen french fries; Fruit preserves; Fruit, processed; Half and half; Hash brown potatoes; Jams; Milk substitutes; Nut butters; Oil-based cooking spray; Oils for food; Olive oil for food; Potato chips; Whipped cream; Whipping cream; Almond milk; American cheese; Asiago cheese; Blended cheese; Blue cheese; Bone broth; Brie cheese; Camembert cheese; Cheddar cheese; Coconut milk; Colby cheese; Condensed milk; Cottage cheese; Cream cheese; Dried beans; Evaporated milk; Feta cheese; Frozen broth; Fruit spreads; Gouda cheese; Havarti cheese; Lactose-free milk; Mixes for making broths; Monterey cheese; Monterey jack cheese; Mozzarella cheese; Muenster cheese; Non-dairy creamer; Nut-based...

Seltzer water; Sparkling mineral water; Bottled water; Drinking water; Mineral water; Sparkling water
simply go

General Information


Serial Number98605179
Word MarkSIMPLY GO
Filing DateMonday, June 17, 2024
Status802 - REQUEST FOR EXTENSION OF TIME TO FILE OPPOSITION
Status DateThursday, September 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 26, 2025

Trademark Statements


Goods and ServicesChocolate; Coffee; Cookies; Crackers; Flour; Granola; Honey; Ketchup; Mayonnaise; Mustard; Oatmeal; Popcorn; Pretzels; Rice; Spices; Sugar; Baking powder; Baking soda; Barbecue sauce; Chocolate chips; Chocolate powder; Coffee pods, filled; Coffee and tea; Coffee based beverages; Coffee beans; Coffee capsules, filled; Corn starch for culinary purposes; Dried pasta; Frostings; Frozen pancakes; Frozen pie crusts; Frozen pizza; Frozen waffles; Frozen confections; Frozen confections, namely, freezer bars; Frozen confections, namely, freezer pops; Frozen foods, namely, grain and bread based appetizers, hors d'oeuvres, and canapés; Frozen french toast; Granola snacks; Ice-cream cakes; Ice cream; Ice cream bars; Ice cream desserts; Ice cream sandwiches; Marshmallows; Mixes for making batters for fried foods; Mixes for making cakes; Pancake syrup; Pasta sauce; Salad dressing; Seasoning mixes; Seasonings; Spice mixes; Spice rubs; Spices in the form of powders; Tea bags; Tea based beverages; Tortilla chips; Baking spices; Bicarbonate of soda for cooking purposes; Biscuit mixes; Breakfast cereals; Cake frosting; Cake mixes; Cookie mixes; Corn bread mix; Edible spices; Food seasonings; Frosting mixes; Frozen confectionery containing ice cream; Ground coffee beans; Icing mixes; Instant coffee; Instant dessert puddings; Instant oatmeal; Instant rice; Instant doughnut mixes; Instant pancake mixes; Instant pudding mixes; Maple syrup; Microwave popcorn; Muffin mixes; Non-dairy frozen confections; Pancake mixes; Pastry mixes; Pre-mixed pancake batter; Spaghetti sauce; Tomato sauce; Topping syrup; Frozen entrees consisting primarily of pasta or rice
Description of MarkThe mark consists of the stylized word "SIMPLY" in black followed by a red circle with a 90 degree corner at the bottom left of the circle. The stylized word "GO" in white is centered within the circle.
Goods and ServicesBroth; Butter; Cheese; Cream; Eggs; Milk; Pickles; Broth concentrates; Canned beans; Canned fruits; Canned tomatoes; Canned vegetables; Cheese dips; Cheese spreads; Cheese substitutes; Coffee creamer; Cooking oil; Frozen fruits; Frozen vegetables; Frozen appetizers consisting primarily of chicken or seafood; Frozen french fries; Fruit preserves; Fruit, processed; Half and half; Hash brown potatoes; Jams; Milk substitutes; Nut butters; Oil-based cooking spray; Oils for food; Olive oil for food; Potato chips; Whipped cream; Whipping cream; Almond milk; American cheese; Asiago cheese; Blended cheese; Blue cheese; Bone broth; Brie cheese; Camembert cheese; Cheddar cheese; Coconut milk; Colby cheese; Condensed milk; Cottage cheese; Cream cheese; Dried beans; Evaporated milk; Feta cheese; Frozen broth; Fruit spreads; Gouda cheese; Havarti cheese; Lactose-free milk; Mixes for making broths; Monterey cheese; Monterey jack cheese; Mozzarella cheese; Muenster cheese; Non-dairy creamer; Nut-based spreads; Oat milk; Organic milk; Parmesan cheese; Preparations for making broths; Preserved fruits; Preserved olives; Processed cheese; Processed nuts; Provolone cheese; Roasted nuts; Romano cheese; Soft cheese; Sour cream; Swiss cheese; White cheese; Frozen entrees consisting primarily of meat, fish, poultry or vegetables
Indication of Colors claimedThe color(s) black, red, and white is/are claimed as a feature of the mark.
Goods and ServicesSeltzer water; Sparkling mineral water; Bottled water; Drinking water; Mineral water; Sparkling water

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, June 17, 2024
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, June 17, 2024
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateMonday, June 17, 2024
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameGrocery Outlet, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEmeryville, CA 94608

Party NameGrocery Outlet, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEmeryville, CA 94608

Trademark Events


Event DateEvent Description
Monday, June 17, 2024NEW APPLICATION ENTERED
Thursday, January 16, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, January 17, 2025NON-FINAL ACTION E-MAILED
Friday, January 17, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, January 17, 2025ASSIGNED TO EXAMINER
Tuesday, April 15, 2025APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Tuesday, April 15, 2025APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Friday, January 17, 2025NON-FINAL ACTION WRITTEN
Thursday, July 17, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 24, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 20, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 26, 2025PUBLISHED FOR OPPOSITION
Thursday, July 17, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, July 17, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, September 25, 2025EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, August 26, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED