SIMPLY BRILLIANT Trademark
Trademark Overview
On Thursday, September 26, 2024, a trademark application was filed for SIMPLY BRILLIANT with the United States Patent and Trademark Office. The USPTO has given the SIMPLY BRILLIANT trademark a serial number of 98771741. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, September 29, 2025. This trademark is owned by Armament Technology Inc.. The SIMPLY BRILLIANT trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:
Optical or telescopic lens sights used in riflescopes; Optical sighting systems comprised of optical or telescopic lenses, mechanics and electro-optics for operating optical or telescopic lens sights and accessories therefor, all only used in riflescopes
General Information
| Serial Number | 98771741 |
| Word Mark | SIMPLY BRILLIANT |
| Filing Date | Thursday, September 26, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, September 29, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 21, 2025 |
Trademark Statements
| Goods and Services | Optical or telescopic lens sights used in riflescopes; Optical sighting systems comprised of optical or telescopic lenses, mechanics and electro-optics for operating optical or telescopic lens sights and accessories therefor, all only used in riflescopes |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 26, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Armament Technology Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Halifax NS B3S1L9
CA |
Trademark Events
| Event Date | Event Description |
| Thursday, September 26, 2024 | NEW APPLICATION ENTERED |
| Thursday, September 26, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 19, 2025 | ASSIGNED TO EXAMINER |
| Thursday, March 20, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, March 20, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, March 20, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, June 20, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Friday, June 20, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Thursday, September 18, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 18, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, September 18, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, September 19, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 15, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
