| Serial Number | 97865182 |
| Word Mark | SIMPLINOW CHOICE |
| Filing Date | Thursday, March 30, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 19, 2024 |
| Registration Number | 7573643 |
| Registration Date | Tuesday, November 19, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 23, 2024 |
| Goods and Services | Life insurance services namely, underwriting, issuing and administration of life insurance. |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 24, 2023 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, May 31, 2023 |
| First Use In Commerce Date | Wednesday, May 31, 2023 |
| Party Name | Corebridge Financial, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Houston, TX 77019 |
| Party Name | Corebridge Financial, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Houston, TX 77019 |
| Party Name | Corebridge Financial, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Houston, TX 77019 |
| Event Date | Event Description |
| Monday, April 3, 2023 | NEW APPLICATION ENTERED |
| Monday, April 24, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 18, 2023 | ASSIGNED TO EXAMINER |
| Thursday, December 21, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, December 21, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 21, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 21, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, December 21, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 3, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 19, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, July 18, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Friday, September 20, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, January 23, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 23, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, July 18, 2024 | USE AMENDMENT FILED |
| Friday, September 20, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, October 11, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, October 11, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 19, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 19, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |