SIMPLIFYING · SECURITY Trademark

Trademark Overview


On Friday, February 9, 2018, a trademark application was filed for SIMPLIFYING · SECURITY with the United States Patent and Trademark Office. The USPTO has given the SIMPLIFYING · SECURITY trademark a serial number of 87791740. The federal status of this trademark filing is REGISTERED as of Tuesday, September 3, 2019. This trademark is owned by Alula Holdings, LLC. The SIMPLIFYING · SECURITY trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Alarm central units, anti-intrusion alarms, burglar alarms, fire detection alarms, smoke detection alarms, personal security alarms; radio, video and digital signal transmitters, receivers and switches, antennas, electronic locks, and voice and video communication hubs; remote control units, computer keypads and electric control panels for security systems, alarm central units, anti-intrusion alarms, burglar alarms, home and business surveillance systems, lighting controls, home and office automation systems; security and access control equipment, namely, wireless transceivers, wireless communicators, namely, transmitters of electronic signals and receivers of electronic signals, electronic magnetic contacts, hardwire sirens, electronic intrusion detectors, electronic glass break detectors, electronic vibration sensors, electronic motion sensors, electronic proximity sensors and switches, photoelectric sensors and detectors for sensing obstructions and controlling doors, door contact s...

Alarm response and verification services; monitoring of alarms, security systems and automation systems for security purposes; remote monitoring of alarms, security systems and home and business automation systems for security purposes; monitoring of computer systems for security purposes, namely, remote monitoring of computer systems in the fields of security systems, alarm central units, anti-intrusion alarms, burglar alarms, home and business surveillance systems, lighting controls, automation devices, all of the foregoing for security purposes; control of building environmental access and security systems; electronic monitoring services for security purposes in the field of homes, businesses, vehicles, people

Providing temporary use of online non-downloadable computer software used to operate, manage and monitor security systems, alarm central units, anti-intrusion alarms, burglar alarms, home and business surveillance systems, fire detection alarms, smoke detection alarms, lighting controls and automation devices; providing temporary use of online non-downloadable computer software used to monitor and track movement activity, and used to transmit electronic messages and data via communications networks
simplifying · security

General Information


Serial Number87791740
Word MarkSIMPLIFYING · SECURITY
Filing DateFriday, February 9, 2018
Status700 - REGISTERED
Status DateTuesday, September 3, 2019
Registration Number5852481
Registration DateTuesday, September 3, 2019
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 30, 2018

Trademark Statements


Goods and ServicesAlarm central units, anti-intrusion alarms, burglar alarms, fire detection alarms, smoke detection alarms, personal security alarms; radio, video and digital signal transmitters, receivers and switches, antennas, electronic locks, and voice and video communication hubs; remote control units, computer keypads and electric control panels for security systems, alarm central units, anti-intrusion alarms, burglar alarms, home and business surveillance systems, lighting controls, home and office automation systems; security and access control equipment, namely, wireless transceivers, wireless communicators, namely, transmitters of electronic signals and receivers of electronic signals, electronic magnetic contacts, hardwire sirens, electronic intrusion detectors, electronic glass break detectors, electronic vibration sensors, electronic motion sensors, electronic proximity sensors and switches, photoelectric sensors and detectors for sensing obstructions and controlling doors, door contact sensors, motion sensors and glass breakage sensors; computer software used to operate, manage and monitor security systems, alarm central units, anti-intrusion alarms, burglar alarms, fire detection alarms, smoke detection alarms, home and business surveillance systems, lighting controls and home automation devices; computer software used to monitor and track movement activity, and used to transmit electronic messages and data via communications networks; automation systems comprising wireless and wired controllers, controlled devices, and software for lighting, HVAC, security, safety and other home and business monitoring and control applications; electrical controllers and switches for use with automation and lighting; electric and electronic video surveillance installations and user manuals sold as a unit therewith
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesAlarm response and verification services; monitoring of alarms, security systems and automation systems for security purposes; remote monitoring of alarms, security systems and home and business automation systems for security purposes; monitoring of computer systems for security purposes, namely, remote monitoring of computer systems in the fields of security systems, alarm central units, anti-intrusion alarms, burglar alarms, home and business surveillance systems, lighting controls, automation devices, all of the foregoing for security purposes; control of building environmental access and security systems; electronic monitoring services for security purposes in the field of homes, businesses, vehicles, people
Disclaimer with Predetermined Text"SECURITY"
Goods and ServicesProviding temporary use of online non-downloadable computer software used to operate, manage and monitor security systems, alarm central units, anti-intrusion alarms, burglar alarms, home and business surveillance systems, fire detection alarms, smoke detection alarms, lighting controls and automation devices; providing temporary use of online non-downloadable computer software used to monitor and track movement activity, and used to transmit electronic messages and data via communications networks

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateSaturday, February 17, 2018
Primary Code009
First Use Anywhere DateWednesday, February 28, 2018
First Use In Commerce DateWednesday, February 28, 2018

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSaturday, February 17, 2018
Primary Code042
First Use Anywhere DateWednesday, February 28, 2018
First Use In Commerce DateWednesday, February 28, 2018

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSaturday, February 17, 2018
Primary Code045
First Use Anywhere DateWednesday, February 28, 2018
First Use In Commerce DateWednesday, February 28, 2018

Trademark Owner History


Party NameAlula Holdings, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressHudson, WI 54016

Party NameAlula Holdings, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressHudson, WI 54016

Party NameAlula Holdings, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressHudson, WI 54016

Trademark Events


Event DateEvent Description
Monday, May 22, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, May 22, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, May 22, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 27, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, July 23, 2020REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Friday, June 5, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 1, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 1, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, September 3, 2019REGISTERED-PRINCIPAL REGISTER
Thursday, August 1, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, July 31, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, July 11, 2019STATEMENT OF USE PROCESSING COMPLETE
Friday, June 21, 2019USE AMENDMENT FILED
Thursday, July 11, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, June 21, 2019TEAS STATEMENT OF USE RECEIVED
Tuesday, December 25, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 30, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 30, 2018PUBLISHED FOR OPPOSITION
Wednesday, October 10, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 25, 2018LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, September 24, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 18, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, September 18, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 17, 2018ASSIGNED TO LIE
Wednesday, September 5, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 1, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 1, 2018NON-FINAL ACTION E-MAILED
Friday, June 1, 2018NON-FINAL ACTION WRITTEN
Thursday, May 24, 2018ASSIGNED TO EXAMINER
Saturday, February 17, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 13, 2018NEW APPLICATION ENTERED