SIMPLICITY. TRANSPARENCY. GOODNESS. Trademark

Trademark Overview


On Thursday, December 16, 2021, a trademark application was filed for SIMPLICITY. TRANSPARENCY. GOODNESS. with the United States Patent and Trademark Office. The USPTO has given the SIMPLICITY. TRANSPARENCY. GOODNESS. trademark a serial number of 97175932. The federal status of this trademark filing is REGISTERED as of Tuesday, August 22, 2023. This trademark is owned by SFM, LLC. The SIMPLICITY. TRANSPARENCY. GOODNESS. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail grocery store services
simplicity. transparency. goodness.

General Information


Serial Number97175932
Word MarkSIMPLICITY. TRANSPARENCY. GOODNESS.
Filing DateThursday, December 16, 2021
Status700 - REGISTERED
Status DateTuesday, August 22, 2023
Registration Number7146782
Registration DateTuesday, August 22, 2023
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 7, 2022

Trademark Statements


Goods and ServicesRetail grocery store services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, December 21, 2021
Primary Code035
First Use Anywhere DateTuesday, June 1, 2021
First Use In Commerce DateTuesday, June 1, 2021

Trademark Owner History


Party NameSFM, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPhoenix, AZ 85054

Party NameSFM, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPhoenix, AZ 85054

Party NameSFM, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPhoenix, AZ 85054

Trademark Events


Event DateEvent Description
Monday, September 18, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, September 18, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, September 18, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, September 18, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, September 18, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, August 22, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, August 22, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, July 18, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, July 17, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, February 25, 2023STATEMENT OF USE PROCESSING COMPLETE
Wednesday, February 1, 2023USE AMENDMENT FILED
Thursday, February 23, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, February 23, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, February 1, 2023TEAS STATEMENT OF USE RECEIVED
Tuesday, August 2, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, June 23, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, June 7, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 7, 2022PUBLISHED FOR OPPOSITION
Wednesday, May 18, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, April 28, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 27, 2022ASSIGNED TO EXAMINER
Wednesday, April 13, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, December 21, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, December 20, 2021NEW APPLICATION ENTERED