SIMPLICITY. RELIABILITY. AESTHETICS. Trademark

Trademark Overview


On Friday, December 9, 2016, a trademark application was filed for SIMPLICITY. RELIABILITY. AESTHETICS. with the United States Patent and Trademark Office. The USPTO has given the SIMPLICITY. RELIABILITY. AESTHETICS. trademark a serial number of 87263440. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, September 20, 2023. This trademark is owned by System 7 Solutions, Inc.. The SIMPLICITY. RELIABILITY. AESTHETICS. trademark is filed in the Construction & Repair Services and Computer & Software Services & Scientific Services categories with the following description:

Installation and maintenance services technology systems lighting systems, music systems, shading systems, remote access and automation systems, and energy efficiency and usage systems

Custom design services of smart home systems, lighting systems, music systems, shading systems, remote access and automation systems, and energy efficiency and usage systems; technical support services, namely, troubleshooting in the nature of diagnosing problems for smart home systems, lighting systems, music systems, shading systems, remote access and automation systems, and energy efficiency and usage systems
simplicity. reliability. aesthetics.

General Information


Serial Number87263440
Word MarkSIMPLICITY. RELIABILITY. AESTHETICS.
Filing DateFriday, December 9, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, September 20, 2023
Registration Number5259944
Registration DateTuesday, August 8, 2017
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 23, 2017

Trademark Statements


Goods and ServicesInstallation and maintenance services technology systems lighting systems, music systems, shading systems, remote access and automation systems, and energy efficiency and usage systems
Goods and ServicesCustom design services of smart home systems, lighting systems, music systems, shading systems, remote access and automation systems, and energy efficiency and usage systems; technical support services, namely, troubleshooting in the nature of diagnosing problems for smart home systems, lighting systems, music systems, shading systems, remote access and automation systems, and energy efficiency and usage systems

Classification Information


International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateWednesday, December 14, 2016
Primary Code037
First Use Anywhere DateSaturday, November 30, 2002
First Use In Commerce DateSaturday, November 30, 2002

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, December 14, 2016
Primary Code042
First Use Anywhere DateSaturday, November 30, 2002
First Use In Commerce DateSaturday, November 30, 2002

Trademark Owner History


Party NameCIRCA LIGHTING LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSAVANNAH, GA 31401

Party NameSYSTEM 7 TECHNOLOGY DESIGN, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressBEVERLY, MA 01915

Party NameSystem 7 Solutions, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBeverly, MA 01915

Party NameSystem 7 Solutions, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDanvers, MA 01923

Party NameSystem 7 Solutions, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDanvers, MA 01923

Trademark Events


Event DateEvent Description
Monday, March 20, 2017NON-FINAL ACTION WRITTEN
Tuesday, December 13, 2016NEW APPLICATION ENTERED
Wednesday, December 14, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 13, 2017ASSIGNED TO EXAMINER
Monday, March 20, 2017NON-FINAL ACTION E-MAILED
Monday, March 20, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, April 7, 2017EXAMINERS AMENDMENT -WRITTEN
Friday, April 7, 2017EXAMINERS AMENDMENT E-MAILED
Friday, April 7, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, April 7, 2017EXAMINER'S AMENDMENT ENTERED
Friday, April 7, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 3, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 23, 2017PUBLISHED FOR OPPOSITION
Tuesday, May 23, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 8, 2017REGISTERED-PRINCIPAL REGISTER
Tuesday, July 20, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 20, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 20, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 8, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, August 12, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, August 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, August 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 12, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, August 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 12, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, February 15, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, March 17, 2023TEAS SECTION 8 & 15 RECEIVED
Tuesday, September 19, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, April 30, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 18, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 20, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, September 20, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, April 30, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 30, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED