| Serial Number | 77768556 |
| Word Mark | SIMPLICITY. CHOICE. COMFORT. |
| Filing Date | Thursday, June 25, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 16, 2016 |
| Registration Number | 3786963 |
| Registration Date | Tuesday, May 11, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 17, 2009 |
| Goods and Services | Real estate equity sharing, namely, managing and arranging for co-ownership of real estate; Real estate services, namely, leasing and management for others of residential condominiums located within hotel developments; Real estate time-sharing; Vacation real estate time share exchange services; Vacation real estate time-sharing |
| Goods and Services | Hotel services; Hotel services for preferred customers; Providing temporary lodging services in the nature of a condominium hotel; Reservation of hotel rooms for travelers; Travel agency services, namely, making reservations and booking for temporary lodging |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 16, 2016 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, January 4, 2008 |
| First Use In Commerce Date | Friday, January 4, 2008 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 16, 2016 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, January 4, 2008 |
| First Use In Commerce Date | Friday, January 4, 2008 |
| Party Name | DIAMOND RESORTS HOLDINGS, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135 |
| Party Name | DIAMOND RESORTS HOLDINGS.LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LAS VEGAS, NV 89135 |
| Party Name | DIAMOND RESORTS HOLDINGS.LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LAS VEGAS, NV 89135 |
| Event Date | Event Description |
| Friday, December 16, 2016 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, September 14, 2016 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, May 11, 2015 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, February 20, 2015 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, February 20, 2015 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, May 14, 2014 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 18, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, January 21, 2011 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 21, 2011 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, December 1, 2010 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, August 3, 2010 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, August 3, 2010 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, May 11, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Friday, April 2, 2010 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Wednesday, March 10, 2010 | CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED |
| Thursday, March 4, 2010 | ASSIGNED TO PETITION STAFF |
| Tuesday, February 2, 2010 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Wednesday, December 9, 2009 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, November 17, 2009 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 17, 2009 | PUBLISHED FOR OPPOSITION |
| Saturday, October 10, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Saturday, October 10, 2009 | ASSIGNED TO LIE |
| Thursday, September 24, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 23, 2009 | ASSIGNED TO EXAMINER |
| Monday, June 29, 2009 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Monday, June 29, 2009 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Tuesday, June 30, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, June 29, 2009 | NEW APPLICATION ENTERED IN TRAM |