SIMPLE TRUTH Trademark

Trademark Overview


On Thursday, October 27, 2011, a trademark application was filed for SIMPLE TRUTH with the United States Patent and Trademark Office. The USPTO has given the SIMPLE TRUTH trademark a serial number of 85458173. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, November 28, 2023. This trademark is owned by The Kroger Co. of Michigan. The SIMPLE TRUTH trademark is filed in the Pharmaceutical Products, Meat & Processed Food Products, Staple Food Products, Light Beverage Products, Advertising, Business and Retail Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

[ Breakfast cereal; oatmeal; ] honey; trail mix consisting primarily of [ pretzels, sesame sticks, ] chocolate and also including processed nuts, dried fruit, raw nuts and unprocessed edible seeds; corn chips [ ; potato starch-based chips; high protein chocolate based meal replacement bars ]

Almond and coconut milk; eggs; [ yogurt; ] processed nuts; potato chips, vegetable chips, terra chips; chicken; [ pork; ] turkey; beef

Vitamins; dietary supplements

Supermarket services

Providing information in the field of healthy eating

Soft drinks, namely, sodas; fruit juice, drinking water
simple truth

General Information


Serial Number85458173
Word MarkSIMPLE TRUTH
Filing DateThursday, October 27, 2011
Status800 - REGISTERED AND RENEWED
Status DateTuesday, November 28, 2023
Registration Number4377139
Registration DateTuesday, July 30, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 19, 2012

Trademark Statements


Goods and Services[ Breakfast cereal; oatmeal; ] honey; trail mix consisting primarily of [ pretzels, sesame sticks, ] chocolate and also including processed nuts, dried fruit, raw nuts and unprocessed edible seeds; corn chips [ ; potato starch-based chips; high protein chocolate based meal replacement bars ]
Goods and ServicesAlmond and coconut milk; eggs; [ yogurt; ] processed nuts; potato chips, vegetable chips, terra chips; chicken; [ pork; ] turkey; beef
Goods and ServicesVitamins; dietary supplements
Goods and ServicesSupermarket services
Goods and ServicesProviding information in the field of healthy eating
Goods and ServicesSoft drinks, namely, sodas; fruit juice, drinking water

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, November 1, 2011
Primary Code005
First Use Anywhere DateSunday, September 9, 2012
First Use In Commerce DateSunday, September 9, 2012

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, November 1, 2011
Primary Code029
First Use Anywhere DateSunday, January 29, 2012
First Use In Commerce DateSunday, January 29, 2012

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, November 1, 2011
Primary Code030
First Use Anywhere DateSunday, March 25, 2012
First Use In Commerce DateSunday, March 25, 2012

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateTuesday, November 1, 2011
Primary Code032
First Use Anywhere DateSunday, May 20, 2012
First Use In Commerce DateSunday, May 20, 2012

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 1, 2011
Primary Code035
First Use Anywhere DateSunday, February 26, 2012
First Use In Commerce DateSunday, February 26, 2012

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, November 1, 2011
Primary Code044
First Use Anywhere DateSunday, September 9, 2012
First Use In Commerce DateSunday, September 9, 2012

Trademark Owner History


Party NameThe Kroger Co. of Michigan
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNovi, MI 48375

Party NameThe Kroger Co. of Michigan
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNovi, MI 48375

Party NameThe Kroger Co. of Michigan
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNovi, MI 48375

Trademark Events


Event DateEvent Description
Tuesday, November 28, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, November 28, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, November 28, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, November 28, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, June 1, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, July 30, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, August 30, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, August 30, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, August 30, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, August 21, 2018TEAS SECTION 8 & 15 RECEIVED
Monday, July 30, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 30, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, June 25, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, June 24, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, June 18, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, May 30, 2013STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 30, 2013USE AMENDMENT FILED
Friday, May 24, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 30, 2013TEAS STATEMENT OF USE RECEIVED
Tuesday, February 12, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 1, 2013EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Thursday, July 5, 2012EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, June 19, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 19, 2012PUBLISHED FOR OPPOSITION
Wednesday, May 30, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 15, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, May 14, 2012ASSIGNED TO LIE
Thursday, April 26, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 25, 2012EXAMINER'S AMENDMENT ENTERED
Wednesday, April 25, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, April 25, 2012EXAMINERS AMENDMENT E-MAILED
Wednesday, April 25, 2012EXAMINERS AMENDMENT -WRITTEN
Thursday, April 19, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 18, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 18, 2012TEAS REQUEST FOR RECONSIDERATION RECEIVED
Friday, March 2, 2012NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, March 2, 2012FINAL REFUSAL E-MAILED
Friday, March 2, 2012FINAL REFUSAL WRITTEN
Wednesday, February 29, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, February 28, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 28, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, January 30, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, January 30, 2012NON-FINAL ACTION E-MAILED
Monday, January 30, 2012NON-FINAL ACTION WRITTEN
Monday, January 30, 2012ASSIGNED TO EXAMINER
Tuesday, November 1, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, October 31, 2011NEW APPLICATION ENTERED