| Serial Number | 90196794 |
| Word Mark | SIMPLE. FRESH. HAPPY. |
| Filing Date | Monday, September 21, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 2, 2021 |
| Registration Number | 6542952 |
| Registration Date | Tuesday, November 2, 2021 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 17, 2021 |
| Pseudo Mark | SIMPLE FRESH HAPPY |
| Goods and Services | Retail store services featuring frozen custard |
| NOT AVAILABLE | "FRESH" |
| Goods and Services | Restaurant services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 29, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 29, 2020 |
| Primary Code | 043 |
| First Use Anywhere Date | Monday, January 1, 2018 |
| First Use In Commerce Date | Monday, January 1, 2018 |
| Party Name | WHITMAN HOLDING ENTERPRISES, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SANIBEL, FL 33957 |
| Party Name | Whitman Holding Enterprises, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Sanibel, FL 33957 |
| Party Name | Whitman Holding Enterprises, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Sanibel, FL 33957 |
| Party Name | Whitman Holding Enterprises, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Sanibel, FL 33957 |
| Event Date | Event Description |
| Thursday, September 24, 2020 | NEW APPLICATION ENTERED |
| Thursday, October 29, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 10, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, February 5, 2021 | ASSIGNED TO EXAMINER |
| Friday, February 12, 2021 | NON-FINAL ACTION WRITTEN |
| Friday, February 12, 2021 | NON-FINAL ACTION E-MAILED |
| Friday, February 12, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, June 10, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 11, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, July 9, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 17, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 28, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, October 20, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, August 17, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, October 20, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, October 20, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 27, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, November 2, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 27, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, May 27, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, May 27, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 11, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |