SIMPLE CHOICES. BIG IMPACT. Trademark

Trademark Overview


On Friday, March 22, 2024, a trademark application was filed for SIMPLE CHOICES. BIG IMPACT. with the United States Patent and Trademark Office. The USPTO has given the SIMPLE CHOICES. BIG IMPACT. trademark a serial number of 98463097. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Tuesday, August 5, 2025. This trademark is owned by Topco Holdings, Inc. (Cooperative). The SIMPLE CHOICES. BIG IMPACT. trademark is filed in the Meat & Processed Food Products, Staple Food Products, and Light Beverage Products categories with the following description:

Processed cereals; Grain-based snack foods; Rice; Cooking sauces and marinades; Bakery goods, namely bread, bread rolls, frozen pastas, pies, pie shells, pizza crusts, waffles, bagels, biscuits; muffins, crackers, cookies, cakes, bread crumbs, croutons; Flavor enhancers used in food and beverage products; Frozen, fresh and dried Pasta, namely spaghetti, macaroni and noodles; Condiments, namely mayonnaise, tartar sauce, mustard, catsup, pickle relish; Flour, pie crust, pancake mix, cake mix, corn meal; Frozen entrees and appetizers consisting primarily of pasta and grains; Coffee; Tea; Salad dressings and vinegar; Gelatin, namely, flavored and sweetened gelatins; Table syrup; Frosting, cake and bread mixes; Cocoa powder; Spices; Sugar; Honey; Unpopped popcorn; Candies; Artificial sweeteners for culinary purposes; vegetable dressings in the nature of salad dressings

Smoked meats; Fresh and frozen meats and poultry; Seafood, not live; Processed seafood; Frozen entrees and appetizers consisting primarily of meat or fish; Soups, broths and soup mixes; Jellies and jams; Processed nuts; Peanut butter; Eggs; Dairy products, namely cheese, butter, milk, yogurt, margarines, sour cream, cottage cheese; Vegetable oils for food; Canned, frozen and preserved fruits and vegetables; Dried and processed fruits, nuts and vegetables; Potato-based snack foods; Dairy, vegetable and meat-based dips and spreads; Vegetable and fruit jams, jellies and spreads

Canned and frozen fruit juices and juice concentrates; Soft drinks
simple choices. big impact.

General Information


Serial Number98463097
Word MarkSIMPLE CHOICES. BIG IMPACT.
Filing DateFriday, March 22, 2024
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateTuesday, August 5, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 26, 2025

Trademark Statements


Goods and ServicesProcessed cereals; Grain-based snack foods; Rice; Cooking sauces and marinades; Bakery goods, namely bread, bread rolls, frozen pastas, pies, pie shells, pizza crusts, waffles, bagels, biscuits; muffins, crackers, cookies, cakes, bread crumbs, croutons; Flavor enhancers used in food and beverage products; Frozen, fresh and dried Pasta, namely spaghetti, macaroni and noodles; Condiments, namely mayonnaise, tartar sauce, mustard, catsup, pickle relish; Flour, pie crust, pancake mix, cake mix, corn meal; Frozen entrees and appetizers consisting primarily of pasta and grains; Coffee; Tea; Salad dressings and vinegar; Gelatin, namely, flavored and sweetened gelatins; Table syrup; Frosting, cake and bread mixes; Cocoa powder; Spices; Sugar; Honey; Unpopped popcorn; Candies; Artificial sweeteners for culinary purposes; vegetable dressings in the nature of salad dressings
Goods and ServicesSmoked meats; Fresh and frozen meats and poultry; Seafood, not live; Processed seafood; Frozen entrees and appetizers consisting primarily of meat or fish; Soups, broths and soup mixes; Jellies and jams; Processed nuts; Peanut butter; Eggs; Dairy products, namely cheese, butter, milk, yogurt, margarines, sour cream, cottage cheese; Vegetable oils for food; Canned, frozen and preserved fruits and vegetables; Dried and processed fruits, nuts and vegetables; Potato-based snack foods; Dairy, vegetable and meat-based dips and spreads; Vegetable and fruit jams, jellies and spreads
Goods and ServicesCanned and frozen fruit juices and juice concentrates; Soft drinks

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, March 22, 2024
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, March 22, 2024
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateFriday, March 22, 2024
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameTopco Holdings, Inc. (Cooperative)
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressITASCA, IL 60143

Trademark Events


Event DateEvent Description
Friday, March 22, 2024NEW APPLICATION ENTERED
Monday, August 19, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, October 8, 2024NON-FINAL ACTION WRITTEN
Tuesday, December 31, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, December 31, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 31, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 31, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, December 31, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, September 30, 2024ASSIGNED TO EXAMINER
Tuesday, October 8, 2024NON-FINAL ACTION E-MAILED
Tuesday, October 8, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, December 31, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 8, 2025APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Wednesday, January 8, 2025APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Tuesday, April 8, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, April 8, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, April 8, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, May 30, 2025FINAL REFUSAL E-MAILED
Friday, May 30, 2025NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, May 30, 2025FINAL REFUSAL WRITTEN
Friday, July 18, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, July 18, 2025EXAMINERS AMENDMENT -WRITTEN
Friday, July 18, 2025EXAMINER'S AMENDMENT ENTERED
Friday, July 18, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 20, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, July 18, 2025EXAMINERS AMENDMENT E-MAILED