| Serial Number | 78693967 |
| Word Mark | SIMPLE CHOICE |
| Filing Date | Tuesday, August 16, 2005 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, May 26, 2016 |
| Registration Number | 3132554 |
| Registration Date | Tuesday, August 22, 2006 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 30, 2006 |
| Goods and Services | Dietary drink mix for use as a meal replacement; Dietary food supplements; Dietary supplemental drinks; Dietary supplements; Food supplements; Herbal supplements; Meal replacement and dietary supplement drink mixes; Mineral nutritional supplements; Mineral supplements; Nutritional drink mix for use as a meal replacement; Nutritional supplements; Powdered nutritional supplement drink mix; Vitamin and mineral supplements; Vitamins |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 24, 2005 |
| Primary Code | 005 |
| First Use Anywhere Date | Tuesday, February 11, 1992 |
| First Use In Commerce Date | Monday, March 2, 1992 |
| Party Name | MXM Essential Formulas, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Kent, WA 98031 |
| Party Name | MXM Essential Formulas, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Kent, WA 98031 |
| Party Name | MXM Essential Formulas, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Kent, WA 98031 |
| Event Date | Event Description |
| Thursday, May 26, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, May 26, 2016 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, May 26, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, May 26, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, March 10, 2016 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, August 22, 2015 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, July 29, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, September 24, 2011 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, September 24, 2011 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, September 24, 2011 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, August 24, 2011 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, August 22, 2006 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 30, 2006 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 10, 2006 | NOTICE OF PUBLICATION |
| Friday, April 7, 2006 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, April 4, 2006 | ASSIGNED TO LIE |
| Friday, March 10, 2006 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, March 4, 2006 | ASSIGNED TO EXAMINER |
| Wednesday, August 24, 2005 | NEW APPLICATION ENTERED IN TRAM |