| Serial Number | 75503368 |
| Word Mark | SIMPLE CHOICE |
| Filing Date | Tuesday, June 16, 1998 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, July 28, 2007 |
| Registration Number | 2398421 |
| Registration Date | Tuesday, October 24, 2000 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 27, 1999 |
| Goods and Services | glass cleaner, all purpose pine cleaner, all purpose neutral cleaner, all purpose cleaning preparations, dust mop treatment, lemon oil furniture polish and stainless steel cleaner |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 28, 2007 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, December 31, 1991 |
| First Use In Commerce Date | Tuesday, December 31, 1991 |
| Party Name | LAGASSE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW ORLEANS, LA 70123 |
| Party Name | PEERLESS PAPER MILLS, INC., THE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Oaks, PA 19456 |
| Party Name | PEERLESS PAPER MILLS, INC., THE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Oaks, PA 19456 |
| Party Name | PEERLESS PAPER MILLS, INC., THE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Oaks, PA 19456 |
| Event Date | Event Description |
| Wednesday, February 6, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Saturday, July 28, 2007 | CANCELLED SEC. 8 (6-YR) |
| Thursday, February 9, 2006 | CASE FILE IN TICRS |
| Tuesday, October 24, 2000 | REGISTERED-PRINCIPAL REGISTER |
| Friday, July 7, 2000 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, February 29, 2000 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, December 21, 1999 | USE AMENDMENT FILED |
| Tuesday, October 19, 1999 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 27, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, June 25, 1999 | NOTICE OF PUBLICATION |
| Tuesday, April 13, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, April 12, 1999 | EXAMINER'S AMENDMENT MAILED |
| Wednesday, March 24, 1999 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 7, 1998 | NON-FINAL ACTION MAILED |
| Monday, November 23, 1998 | ASSIGNED TO EXAMINER |