| Serial Number | 77806972 |
| Word Mark | SIMPLE AS THAT |
| Filing Date | Tuesday, August 18, 2009 |
| Status | 606 - ABANDONED - NO STATEMENT OF USE FILED |
| Status Date | Monday, May 9, 2011 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 12, 2010 |
| Goods and Services | Retail grocery store and pharmacy services; promoting the sale of the goods and services of others by awarding discounts, purchase incentives and awards |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 21, 2009 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BI-LO, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Greenville, SC 29607 |
| Party Name | BI-LO, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Greenville, SC 29607 |
| Event Date | Event Description |
| Monday, May 9, 2011 | ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED |
| Monday, May 9, 2011 | ABANDONMENT - NO USE STATEMENT FILED |
| Wednesday, February 16, 2011 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, February 9, 2011 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, September 2, 2010 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, August 31, 2010 | EXTENSION 1 GRANTED |
| Tuesday, August 31, 2010 | EXTENSION 1 FILED |
| Tuesday, August 31, 2010 | TEAS EXTENSION RECEIVED |
| Wednesday, May 19, 2010 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, April 6, 2010 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 12, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 12, 2010 | PUBLISHED FOR OPPOSITION |
| Thursday, December 10, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, December 10, 2009 | ASSIGNED TO LIE |
| Saturday, November 21, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 20, 2009 | ASSIGNED TO EXAMINER |
| Friday, August 21, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, August 21, 2009 | NEW APPLICATION ENTERED IN TRAM |