SIDELINELUX WHERE LUXURY MEETS FUN Trademark
Trademark Overview
On Friday, September 29, 2023, a trademark application was filed for SIDELINELUX WHERE LUXURY MEETS FUN with the United States Patent and Trademark Office. The USPTO has given the SIDELINELUX WHERE LUXURY MEETS FUN trademark a serial number of 98204157. The federal status of this trademark filing is REGISTERED as of Tuesday, September 2, 2025. This trademark is owned by HKL Holdings, LLC. The SIDELINELUX WHERE LUXURY MEETS FUN trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line retail store services featuring a variety of sports-themed gifts, namely apparel, fashion accessories, jewelry
General Information
| Serial Number | 98204157 |
| Word Mark | SIDELINELUX WHERE LUXURY MEETS FUN |
| Filing Date | Friday, September 29, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 2, 2025 |
| Registration Number | 7931635 |
| Registration Date | Tuesday, September 2, 2025 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, August 13, 2024 |
Trademark Statements
| Description of Mark | The mark consists of the stylized wording "SIDELINELUX" where the word "SIDELINE" is golden yellow and the word "LUX" is black, and the phrase "WHERE LUXURY MEETS FUN" appears below in smaller, stylized black wording. |
| Indication of Colors claimed | The color(s) golden yellow and black is/are claimed as a feature of the mark. |
| Goods and Services | On-line retail store services featuring a variety of sports-themed gifts, namely apparel, fashion accessories, jewelry |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 29, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, February 27, 2024 |
| First Use In Commerce Date | Tuesday, February 27, 2024 |
Trademark Owner History
| Party Name | HKL Holdings, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Alpharetta, GA 30004 |
| Party Name | HKL Holdings, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Alpharetta, GA 30004 |
| Party Name | HKL Holdings, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Alpharetta, GA 30004 |
Trademark Events
| Event Date | Event Description |
| Tuesday, May 28, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, September 29, 2023 | NEW APPLICATION ENTERED |
| Monday, December 18, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 21, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, May 28, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 28, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, June 24, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 5, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 24, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 25, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 24, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Sunday, April 6, 2025 | USE AMENDMENT FILED |
| Sunday, April 6, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, August 13, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 13, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 8, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, July 21, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, July 21, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, August 11, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, August 11, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, September 2, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 2, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
