| Serial Number | 98204157 |
| Word Mark | SIDELINELUX WHERE LUXURY MEETS FUN |
| Filing Date | Friday, September 29, 2023 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, October 8, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, August 13, 2024 |
| Description of Mark | The mark consists of the stylized wording "SIDELINELUX" where the word "SIDELINE" is golden yellow and the word "LUX" is black, and the phrase "WHERE LUXURY MEETS FUN" appears below in smaller, stylized black wording. |
| Indication of Colors claimed | The color(s) golden yellow and black is/are claimed as a feature of the mark. |
| Goods and Services | On-line retail store services featuring a variety of sports-themed gifts, namely apparel, fashion accessories, jewelry, and tailgating gear, namely drinkware, plates, platters, coolers, blankets, table linens |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 29, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | HKL Holdings, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Alpharetta, GA 30004 |
| Party Name | HKL Holdings, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Alpharetta, GA 30004 |
| Event Date | Event Description |
| Friday, September 29, 2023 | NEW APPLICATION ENTERED |
| Monday, December 18, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 21, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, May 28, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 28, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 28, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, June 24, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 24, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 25, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 24, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 13, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 13, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 8, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, July 5, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |