| Description of Mark | The mark consists of the SIBERIA SILVER logo stands as a distinctive representation of its essence. Its name directly alludes to the challenging climatic conditions of the Russian Far East, characterized by harsh winters and abundant snow covering the landscape. The lettering SIBERIA SILVER resonates with the stylistic elements found in mid 20th century Soviet military and labor posters. Affirming its association with the post Soviet era, a classical five pointed star is positioned at the bottom of the logo beneath the words SIBERIA SILVER along the vertical central axis. In the context of 20th century history, the principles of communism, emphasizing collective unity and coordinated effort, find expression in the logo's lettering crafted at precise angles of 90 and 45 degrees. The pointed angles in the SIBERIA SILVER lettering evoke the challenging climatic conditions of the Far Eastern region. The inclusion of the word SILVER within the logo pays homage to the precious metal renowned for its purifying properties. At the upper part of the logo, positioned above the words SIBERIA SILVER along the vertical central axis, is the head of a bear which is one of nature's most formidable predators. The bear, depicted with an open mouth and seemingly growling towards the left (west), signifies a transition to Western values and underscores the strength and power of the brand in safeguarding its ideals. Regarding color: The logo's foundation is in red, symbolizing joy, beauty, love, and the richness of life. This color, often associated also with rebellion, revolution, and struggle, aligns with the logo's essence reminiscent of Soviet Era posters. The light gray hue used for the SIBERIA SILVER inscription mirrors the shade of precious metal, emphasizing the brand's values. The bear's head, the letters in SIBERIA SILVER and the star are accentuated with a golden border, visually distinguishing these elements from the underlying red, enhancing their prominence within the logo. This detailed color scheme is an integral aspect of the logo's design for trademark consideration. |
