| Serial Number | 97365226 |
| Word Mark | SHY SOCIETY |
| Filing Date | Friday, April 15, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 20, 2023 |
| Registration Number | 7084280 |
| Registration Date | Tuesday, June 20, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 4, 2023 |
| NOT AVAILABLE | "SOCIETY" |
| Goods and Services | Administering a wine allocation club by means of selecting said goods based on consumer preferences and arranging periodic shipment to club members |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 20, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, August 31, 2017 |
| First Use In Commerce Date | Thursday, August 31, 2017 |
| Party Name | Dakota-Shy Wine Co, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St . Helena, CA 94574 |
| Party Name | Dakota-Shy Wine Co, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St . Helena, CA 94574 |
| Party Name | Dakota-Shy Wine Co, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St . Helena, CA 94574 |
| Event Date | Event Description |
| Tuesday, April 19, 2022 | NEW APPLICATION ENTERED |
| Wednesday, April 20, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 23, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 23, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, August 23, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, February 2, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, February 14, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 14, 2023 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 14, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, February 21, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, February 21, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 21, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, February 24, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 15, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 4, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 4, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 20, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 20, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, December 18, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, December 18, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, December 18, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |