SHU Trademark
Trademark Overview
On Thursday, June 13, 2024, a trademark application was filed for SHU with the United States Patent and Trademark Office. The USPTO has given the SHU trademark a serial number of 79408877. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Thursday, May 1, 2025. This trademark is owned by Sichuan Shuyi Catering Management Co., Ltd.. The SHU trademark is filed in the Meat & Processed Food Products, Staple Food Products, Light Beverage Products, Advertising, Business and Retail Services, and Restaurant & Hotel Services categories with the following description:
Coffee-based beverages; cocoa-based beverages; tea-based beverages; cube sugar; sugar; herbal jelly confectionery; pastries; cereal-based snack food; ice cream; frozen yogurt
Meat; fruits, tinned; yogurt; milk beverages, milk predominating; milk products excluding ice cream, ice milk and frozen yogurt; tea-based milk tea, with milk predominating; oils for food; jellies for food, other than confectionery; prepared nuts; vegetable-based snack food; fruit-based snack food
Online advertising on a computer network; advertising services; commercial administration of the licensing of the goods and services of others; sales promotion for others; marketing services; provision of an online marketplace for buyers and sellers of goods and services; online ordering services in the field of restaurant take-out and delivery; web indexing being compiling indexes of information available on the internet for commercial or advertising purposes; rental of vending machines; retail and wholesale store services for medical supplies
Beer; fruit juices; water beverages; smoothies; non-alcoholic fruit juice beverages; soft drinks; grape must, unfermented; flavored water; preparations for making carbonated water; preparations for making non-alcoholic carbonated beverages
Tea bars; ice cream parlours; juice bar services; food reviewing services provided by food critics; provision of information relating to the preparation of food and drinks; take-away restaurant services; rental of tents; retirement home services; day-nursery services; boarding for animals; rental of water dispensers
General Information
| Serial Number | 79408877 |
| Word Mark | SHU |
| Filing Date | Thursday, June 13, 2024 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Thursday, May 1, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Coffee-based beverages; cocoa-based beverages; tea-based beverages; cube sugar; sugar; herbal jelly confectionery; pastries; cereal-based snack food; ice cream; frozen yogurt |
| Description of Mark | The mark consists of a stylized circle comprised of a Chinese character. |
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to "SHU" and this means "book" in English. |
| Goods and Services | Meat; fruits, tinned; yogurt; milk beverages, milk predominating; milk products excluding ice cream, ice milk and frozen yogurt; tea-based milk tea, with milk predominating; oils for food; jellies for food, other than confectionery; prepared nuts; vegetable-based snack food; fruit-based snack food |
| Goods and Services | Online advertising on a computer network; advertising services; commercial administration of the licensing of the goods and services of others; sales promotion for others; marketing services; provision of an online marketplace for buyers and sellers of goods and services; online ordering services in the field of restaurant take-out and delivery; web indexing being compiling indexes of information available on the internet for commercial or advertising purposes; rental of vending machines; retail and wholesale store services for medical supplies |
| Goods and Services | Beer; fruit juices; water beverages; smoothies; non-alcoholic fruit juice beverages; soft drinks; grape must, unfermented; flavored water; preparations for making carbonated water; preparations for making non-alcoholic carbonated beverages |
| Goods and Services | Tea bars; ice cream parlours; juice bar services; food reviewing services provided by food critics; provision of information relating to the preparation of food and drinks; take-away restaurant services; rental of tents; retirement home services; day-nursery services; boarding for animals; rental of water dispensers |
| Translation of Words in Mark | The English translation of the word "SHU" in the mark is "book". |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 15, 2024 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 15, 2024 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 15, 2024 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 15, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 15, 2024 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Sichuan Shuyi Catering Management Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | CN |
Trademark Events
| Event Date | Event Description |
| Thursday, November 7, 2024 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, November 15, 2024 | LIMITATION FROM ORIGINAL APPLICATION ENTERED |
| Friday, November 15, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 18, 2024 | ASSIGNED TO EXAMINER |
| Friday, November 15, 2024 | APPLICATION FILING RECEIPT MAILED |
| Thursday, December 26, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, December 27, 2024 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Saturday, February 15, 2025 | REFUSAL PROCESSED BY IB |
| Wednesday, April 30, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 30, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 30, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 1, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, January 27, 2025 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Monday, January 27, 2025 | REFUSAL PROCESSED BY MPU |
