| Serial Number | 98504176 |
| Word Mark | SHOX |
| Filing Date | Wednesday, April 17, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 13, 2025 |
| Registration Number | 7797051 |
| Registration Date | Tuesday, May 13, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 19, 2024 |
| Goods and Services | Energy drinks |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 17, 2024 |
| Primary Code | 032 |
| First Use Anywhere Date | Monday, January 20, 2025 |
| First Use In Commerce Date | Monday, January 20, 2025 |
| Party Name | Hy-Vee, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Party Name | Hy-Vee, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Party Name | Hy-Vee, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Event Date | Event Description |
| Wednesday, April 17, 2024 | NEW APPLICATION ENTERED |
| Monday, September 30, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 8, 2024 | ASSIGNED TO EXAMINER |
| Friday, October 11, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, November 19, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, November 13, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 19, 2024 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 5, 2025 | USE AMENDMENT FILED |
| Wednesday, February 5, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 31, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 15, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, April 16, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, April 24, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, April 24, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 13, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 13, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |