SHOWUP Trademark
Trademark Overview
On Thursday, February 19, 2026, a trademark application was filed for SHOWUP with the United States Patent and Trademark Office. The USPTO has given the SHOWUP trademark a serial number of 99661165. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, February 19, 2026. This trademark is owned by BW EVENTS LLC. The SHOWUP trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Computer & Software Services & Scientific Services categories with the following description:
Downloadable software in the nature of a mobile application for event technology management and implementation, namely, attendee registration and check in, badge printing, access control, session attendance tracking, lead retrieval, agenda creation, event data analytics, and administering promotional giveaways; Downloadable computer software for event technology management and implementation, namely, attendee registration and check in, badge printing, access control, session attendance tracking, lead retrieval, agenda creation, event data analytics, and administering promotional giveaways
Software as a service (SAAS) services featuring software for event technology management and implementation, namely, attendee registration and check in, badge printing, access control, session attendance tracking, lead retrieval, agenda creation, event data analytics, and administering promotional giveaways
Corporate event management services; Conference event management services; Business data analysis services in the field of event technology management, namely, analyzing and compiling attendee engagement, meeting activity, and lead data for business purposes; Lead generation services
General Information
| Serial Number | 99661165 |
| Word Mark | SHOWUP |
| Filing Date | Thursday, February 19, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, February 19, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Downloadable software in the nature of a mobile application for event technology management and implementation, namely, attendee registration and check in, badge printing, access control, session attendance tracking, lead retrieval, agenda creation, event data analytics, and administering promotional giveaways; Downloadable computer software for event technology management and implementation, namely, attendee registration and check in, badge printing, access control, session attendance tracking, lead retrieval, agenda creation, event data analytics, and administering promotional giveaways |
| Goods and Services | Software as a service (SAAS) services featuring software for event technology management and implementation, namely, attendee registration and check in, badge printing, access control, session attendance tracking, lead retrieval, agenda creation, event data analytics, and administering promotional giveaways |
| Pseudo Mark | SHOW UP |
| Goods and Services | Corporate event management services; Conference event management services; Business data analysis services in the field of event technology management, namely, analyzing and compiling attendee engagement, meeting activity, and lead data for business purposes; Lead generation services |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 19, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, June 20, 2022 |
| First Use In Commerce Date | Monday, June 20, 2022 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 19, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, June 20, 2022 |
| First Use In Commerce Date | Monday, June 20, 2022 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 19, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, June 20, 2022 |
| First Use In Commerce Date | Monday, June 20, 2022 |
Trademark Owner History
| Party Name | BW EVENTS LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Gilbert, AZ 85295
US |
Trademark Events
| Event Date | Event Description |
| Thursday, February 19, 2026 | NEW APPLICATION ENTERED |
| Thursday, February 19, 2026 | APPLICATION FILING RECEIPT MAILED |
