SHOW THE FACE UP Trademark
Trademark Overview
On Friday, April 11, 2025, a trademark application was filed for SHOW THE FACE UP with the United States Patent and Trademark Office. The USPTO has given the SHOW THE FACE UP trademark a serial number of 99133890. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Wednesday, October 22, 2025. This trademark is owned by Rewritten Beauty, Inc. The SHOW THE FACE UP trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Non-medicated anti-aging serum
General Information
| Serial Number | 99133890 |
| Word Mark | SHOW THE FACE UP |
| Filing Date | Friday, April 11, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Wednesday, October 22, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Non-medicated anti-aging serum |
| NOT AVAILABLE | "Face" |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 11, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, July 12, 2024 |
| First Use In Commerce Date | Tuesday, September 2, 2025 |
Trademark Owner History
| Party Name | Rewritten Beauty, Inc |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dover, DE 19901 |
Trademark Events
| Event Date | Event Description |
| Friday, April 11, 2025 | NEW APPLICATION ENTERED |
| Friday, April 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, April 11, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 8, 2025 | ASSIGNED TO EXAMINER |
| Monday, September 15, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, September 15, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, September 15, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, October 12, 2025 | TEAS AMENDMENT OF USE RECEIVED |
| Sunday, October 12, 2025 | USE AMENDMENT FILED |
| Sunday, October 12, 2025 | AMENDMENT TO USE PROCESSING COMPLETE |
| Sunday, October 12, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, October 12, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 22, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
