| Serial Number | 77962501 |
| Word Mark | SHOPYOURWAY |
| Filing Date | Thursday, March 18, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, January 7, 2021 |
| Registration Number | 3860725 |
| Registration Date | Tuesday, October 12, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 27, 2010 |
| Goods and Services | Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; consumer reward programs for advertising and promotional purposes which permit consumers to earn rewards, prizes and coupons based on purchases and other activities |
| Pseudo Mark | SHOP YOUR WAY |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 24, 2010 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, December 20, 2009 |
| First Use In Commerce Date | Sunday, December 20, 2009 |
| Party Name | TRANSFORM SR BRANDS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOFFMAN ESTATES, IL 60179 |
| Party Name | Sears Brands, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60179 |
| Party Name | Sears Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60179 |
| Party Name | Sears Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60179 |
| Event Date | Event Description |
| Thursday, January 7, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, January 7, 2021 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, January 7, 2021 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, January 7, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, October 13, 2020 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, October 12, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, April 17, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 20, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, December 20, 2016 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, December 20, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, October 11, 2016 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, October 12, 2015 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, May 3, 2012 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, May 3, 2012 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 12, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 27, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 27, 2010 | PUBLISHED FOR OPPOSITION |
| Thursday, June 24, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, June 22, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 16, 2010 | ASSIGNED TO EXAMINER |
| Monday, April 5, 2010 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Monday, April 5, 2010 | ASSIGNED TO LIE |
| Friday, March 26, 2010 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, March 25, 2010 | NOTICE OF PSEUDO MARK MAILED |
| Wednesday, March 24, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, March 22, 2010 | NEW APPLICATION ENTERED IN TRAM |