| Serial Number | 73758869 |
| Word Mark | SHOPPERS VALUE |
| Filing Date | Friday, October 21, 1988 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, December 24, 2019 |
| Registration Number | 1569081 |
| Registration Date | Tuesday, December 5, 1989 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 12, 1989 |
| Goods and Services | LAUNDRY AND CLEANING DETERGENTS AND CLEANSERS |
| Goods and Services | CANNED AND FROZEN FRUITS AND VEGETABLES |
| Goods and Services | PACKAGED DRY FOOD PRODUCTS, NAMELY - MACARONI AND CHEESE |
| Goods and Services | CANNED AND FROZEN FRUIT JUICES |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, November 5, 1988 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, August 24, 1988 |
| First Use In Commerce Date | Wednesday, August 24, 1988 |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, November 5, 1988 |
| Primary Code | 029 |
| First Use Anywhere Date | Friday, June 10, 1988 |
| First Use In Commerce Date | Friday, June 10, 1988 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, November 5, 1988 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, June 20, 1988 |
| First Use In Commerce Date | Monday, June 20, 1988 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 26, 1989 |
| Primary Code | 032 |
| First Use Anywhere Date | Friday, September 9, 1988 |
| First Use In Commerce Date | Friday, September 9, 1988 |
| Party Name | SUPERVALU LICENSING LLC |
| Party Type | 42 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | EDEN PRAIRIE, MN 55344 |
| Party Name | SUPERVALU INC. |
| Party Type | 41 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MINNEAPOLIS, MN 55440 |
| Party Name | SUPER VALU STORES, INC. |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | EDEN PRAIRIE, MN 55344 |
| Party Name | CAL GROWERS CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN JOSE, CA 95108 |
| Party Name | CAL GROWERS CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SAN JOSE, CA 95108 |
| Party Name | CAL GROWERS CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN JOSE, CA 95108 |
| Event Date | Event Description |
| Wednesday, February 17, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, February 7, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, February 7, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 24, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED |
| Tuesday, December 24, 2019 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Tuesday, December 24, 2019 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, December 23, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, November 11, 2019 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, June 20, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, October 24, 2012 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, February 26, 2009 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, February 26, 2009 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, February 23, 2009 | ASSIGNED TO PARALEGAL |
| Thursday, February 19, 2009 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, November 26, 2008 | CASE FILE IN TICRS |
| Wednesday, October 15, 2008 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, October 15, 2008 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, July 14, 2000 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, July 14, 2000 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, December 6, 1999 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Monday, November 15, 1999 | CANCELLATION TERMINATED NO. 999999 |
| Monday, November 15, 1999 | CANCELLATION DENIED NO. 999999 |
| Saturday, June 1, 1996 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Monday, October 23, 1995 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Monday, June 19, 1995 | CANCELLATION INSTITUTED NO. 999999 |
| Tuesday, December 5, 1989 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 12, 1989 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 12, 1989 | PUBLISHED FOR OPPOSITION |
| Saturday, August 12, 1989 | NOTICE OF PUBLICATION |
| Tuesday, June 27, 1989 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 12, 1989 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 11, 1989 | NON-FINAL ACTION MAILED |
| Monday, December 19, 1988 | ASSIGNED TO EXAMINER |
| Monday, December 5, 1988 | ASSIGNED TO EXAMINER |
| Monday, December 5, 1988 | ASSIGNED TO EXAMINER |