| Serial Number | 86753429 |
| Word Mark | SHOPPER MATCHED |
| Filing Date | Thursday, September 10, 2015 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 12, 2024 |
| Registration Number | 5362273 |
| Registration Date | Tuesday, December 26, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 10, 2017 |
| Description of Mark | The mark consists of he word "SHOPPER "stacked on top of the word "MATCHED" wherein the letter "O" in the word "SHOPPER" resembles a scope or sight used for aiming and is comprised of a four corner incomplete square with an opening in the middle of each of the four sides. |
| Certificate of Correction for Registration | In the statement, line 1, "The Mars Agency" should be deleted, and "MARS Advertising, Inc. d/b/a The Mars Agency" should be inserted. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising and marketing services, namely, collecting, compiling and analyzing consumer, retailer and media research and consumer, retailer and media data regarding the purchasing habits and trends of consumers to optimize brand strategy, product launches, promotional support, retailer sell-in, consumer targeting and marketing and advertising campaign activation |
| NOT AVAILABLE | "SHOPPER MATCHED" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 12, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, August 28, 2015 |
| First Use In Commerce Date | Friday, August 28, 2015 |
| Party Name | MARS Advertising, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Southfield, MI 48033 |
| Party Name | MARS Advertising, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Southfield, MI 48033 |
| Party Name | MARS Advertising, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Southfield, MI 48033 |
| Event Date | Event Description |
| Tuesday, December 22, 2015 | ASSIGNED TO EXAMINER |
| Monday, September 14, 2015 | NEW APPLICATION ENTERED |
| Wednesday, September 16, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 17, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, December 22, 2015 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 22, 2015 | NON-FINAL ACTION WRITTEN |
| Thursday, June 23, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 22, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 22, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 22, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, July 21, 2016 | NON-FINAL ACTION WRITTEN |
| Thursday, July 21, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, July 21, 2016 | NON-FINAL ACTION E-MAILED |
| Friday, January 20, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, February 7, 2017 | ASSIGNED TO LIE |
| Thursday, February 9, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 9, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 2, 2017 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, March 2, 2017 | FINAL REFUSAL E-MAILED |
| Thursday, March 2, 2017 | FINAL REFUSAL WRITTEN |
| Friday, September 1, 2017 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, September 1, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 1, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 5, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 20, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 10, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 10, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 26, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, August 27, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 5, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, August 27, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, May 7, 2021 | TEAS SECTION 7 REQUEST RECEIVED |
| Friday, October 8, 2021 | CORRECTION UNDER SECTION 7 - PROCESSED |
| Monday, December 26, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 12, 2024 | CANCELLED SEC. 8 (6-YR) |