SHOP YOUR WAY MAX Trademark

Trademark Overview


On Tuesday, April 3, 2012, a trademark application was filed for SHOP YOUR WAY MAX with the United States Patent and Trademark Office. The USPTO has given the SHOP YOUR WAY MAX trademark a serial number of 85588080. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, April 6, 2024. This trademark is owned by Sears Brands, LLC. The SHOP YOUR WAY MAX trademark is filed in the Advertising, Business and Retail Services category with the following description:

Customer loyalty program services featuring rewards in the form of discounted products, services and shipping services; retail services, namely, administration of a rewards program for enabling participants to obtain discounts on products, services and shipping services; retail department store and online retail department store services
shop your way max

General Information


Serial Number85588080
Word MarkSHOP YOUR WAY MAX
Filing DateTuesday, April 3, 2012
Status800 - REGISTERED AND RENEWED
Status DateSaturday, April 6, 2024
Registration Number4437175
Registration DateTuesday, November 19, 2013
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 11, 2012

Trademark Statements


Goods and ServicesCustomer loyalty program services featuring rewards in the form of discounted products, services and shipping services; retail services, namely, administration of a rewards program for enabling participants to obtain discounts on products, services and shipping services; retail department store and online retail department store services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, April 11, 2012
Primary Code035
First Use Anywhere DateTuesday, May 22, 2012
First Use In Commerce DateTuesday, May 22, 2012

Trademark Owner History


Party NameTRANSFORM SR BRANDS LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressHoffman Estates, IL 60192

Party NameSears Brands, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressHoffman Estates, IL 60179

Party NameSears Brands, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressHoffman Estates, IL 60179

Party NameSears Brands, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressHoffman Estates, IL 60179

Trademark Events


Event DateEvent Description
Monday, July 23, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, April 6, 2012NEW APPLICATION ENTERED
Wednesday, April 11, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 31, 2012TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 31, 2012ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 16, 2012ASSIGNED TO EXAMINER
Monday, July 23, 2012EXAMINERS AMENDMENT -WRITTEN
Monday, July 23, 2012EXAMINERS AMENDMENT E-MAILED
Monday, July 23, 2012EXAMINER'S AMENDMENT ENTERED
Monday, July 23, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, August 7, 2012ASSIGNED TO LIE
Tuesday, November 6, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, May 6, 2013TEAS STATEMENT OF USE RECEIVED
Tuesday, August 7, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 22, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 11, 2012PUBLISHED FOR OPPOSITION
Tuesday, September 11, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, May 6, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 3, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 3, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 8, 2013SU - NON-FINAL ACTION - WRITTEN
Monday, May 6, 2013USE AMENDMENT FILED
Thursday, May 30, 2013STATEMENT OF USE PROCESSING COMPLETE
Thursday, May 30, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, June 28, 2013SU - NON-FINAL ACTION - WRITTEN
Friday, June 28, 2013NON-FINAL ACTION E-MAILED
Friday, June 28, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, August 27, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, October 8, 2013NON-FINAL ACTION E-MAILED
Thursday, October 10, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, November 19, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, October 8, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 10, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, October 11, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 11, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, October 15, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, October 16, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 19, 2013REGISTERED-PRINCIPAL REGISTER
Wednesday, April 17, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, November 19, 2019TEAS SECTION 8 & 15 RECEIVED
Friday, March 19, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, January 8, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 8, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, January 8, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, March 19, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 19, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 19, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 19, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, November 19, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, November 20, 2023TEAS SECTION 8 & 9 RECEIVED
Friday, April 5, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, April 6, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, April 6, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, April 6, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED