SHOP YOUR WAY Trademark

Trademark Overview


On Monday, June 24, 2013, a trademark application was filed for SHOP YOUR WAY with the United States Patent and Trademark Office. The USPTO has given the SHOP YOUR WAY trademark a serial number of 85968274. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 21, 2025. This trademark is owned by Sears Brands, LLC. The SHOP YOUR WAY trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, Personal, and Legal & Social Services categories with the following description:

Providing online social networking services in the field of shopping

On-line journals, namely, blogs featuring information in the field of social networking and shopping; providing a website for entertainment purposes featuring ratings, reviews and recommendations for events and activities in the field of shopping and entertainment posted by users

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; consumer reward programs for advertising and promotional purposes which permit consumers to earn rewards, prizes and coupons based on purchases and other activities; retail department store services; online retail department store services; online retail store services featuring a wide variety of consumer goods of others; providing a website for commercial purposes featuring ratings, reviews and recommendations on products and services posted by users; providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network; promoting the goods and services of others by providing a community-driven website featuring user-submitted content in the nature of product ratings, reviews and recommendation
shop your way

General Information


Serial Number85968274
Word MarkSHOP YOUR WAY
Filing DateMonday, June 24, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 21, 2025
Registration Number4729909
Registration DateTuesday, May 5, 2015
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 29, 2013

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesProviding online social networking services in the field of shopping
Description of MarkThe mark consists of the stacked words "SHOP YOUR WAY" to the right of a shopping bag.
Goods and ServicesOn-line journals, namely, blogs featuring information in the field of social networking and shopping; providing a website for entertainment purposes featuring ratings, reviews and recommendations for events and activities in the field of shopping and entertainment posted by users
Goods and ServicesCustomer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; consumer reward programs for advertising and promotional purposes which permit consumers to earn rewards, prizes and coupons based on purchases and other activities; retail department store services; online retail department store services; online retail store services featuring a wide variety of consumer goods of others; providing a website for commercial purposes featuring ratings, reviews and recommendations on products and services posted by users; providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network; promoting the goods and services of others by providing a community-driven website featuring user-submitted content in the nature of product ratings, reviews and recommendation

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 21, 2025
Primary Code035
First Use Anywhere DateWednesday, May 1, 2013
First Use In Commerce DateWednesday, May 1, 2013

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 21, 2025
Primary Code041
First Use Anywhere DateWednesday, May 1, 2013
First Use In Commerce DateWednesday, May 1, 2013

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 21, 2025
Primary Code045
First Use Anywhere DateWednesday, May 1, 2013
First Use In Commerce DateWednesday, May 1, 2013

Trademark Owner History


Party NameTRANSFORM SR BRANDS LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressHoffman Estates, IL 60179

Party NameSears Brands, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressHoffman Estates, IL 60179

Party NameSears Brands, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressHoffman Estates, IL 60179

Party NameSears Brands, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressHoffman Estates, IL 60179

Trademark Events


Event DateEvent Description
Thursday, June 27, 2013NEW APPLICATION ENTERED
Saturday, July 6, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 9, 2013NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, September 11, 2013ASSIGNED TO EXAMINER
Wednesday, September 18, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 9, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 29, 2013PUBLISHED FOR OPPOSITION
Tuesday, October 29, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, November 6, 2013OPPOSITION PAPERS RECEIVED AT TTAB
Wednesday, November 6, 2013OPPOSITION INSTITUTED NO. 999999
Monday, March 30, 2015OPPOSITION DISMISSED NO. 999999
Monday, March 30, 2015OPPOSITION TERMINATED NO. 999999
Monday, March 30, 2015TTAB RELEASE CASE TO TRADEMARKS
Tuesday, May 5, 2015REGISTERED-PRINCIPAL REGISTER
Wednesday, April 17, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 5, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, March 12, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 12, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 12, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 12, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 12, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, November 5, 2021TEAS SECTION 8 & 15 RECEIVED
Wednesday, April 27, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, April 28, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, April 28, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, May 5, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, November 21, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9