| Serial Number | 75858568 |
| Word Mark | SHOP THE LIMITS |
| Filing Date | Friday, November 26, 1999 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 28, 2011 |
| Registration Number | 2438281 |
| Registration Date | Tuesday, March 27, 2001 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 15, 2000 |
| Goods and Services | Insurance information services, namely providing consumers, companies, agencies, and brokers with information about the availability of insurance rates and coverages |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 28, 2011 |
| Primary Code | 036 |
| First Use Anywhere Date | Saturday, July 31, 1999 |
| First Use In Commerce Date | Saturday, July 31, 1999 |
| Party Name | VERTAFORE, INC. |
| Party Type | 35 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | BOTHELL, WA 98011 |
| Party Name | SILVERPLUME RATING SOLUTIONS, INC. |
| Party Type | 34 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | OMAHA, NE 68137 |
| Party Name | PRIORITY DATA SYSTEMS INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | OMAHA, NE 68137 |
| Party Name | INSURITY RATING AND ANALYTICS SERVICES INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | OMAHA, NE 68137 |
| Party Name | CHOICEPOINT ASSET COMPANY |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | ALPHARETTA, GA 30005 |
| Party Name | PRIORITY Data Systems, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68137 |
| Party Name | PRIORITY Data Systems, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68137 |
| Party Name | PRIORITY Data Systems, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Omaha, NE 68137 |
| Event Date | Event Description |
| Friday, October 28, 2011 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, December 9, 2010 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, August 18, 2010 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, January 28, 2010 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, January 30, 2008 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 21, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, April 26, 2007 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, March 27, 2007 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, March 27, 2007 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, March 21, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, March 14, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, November 21, 2006 | CASE FILE IN TICRS |
| Wednesday, November 1, 2006 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, October 27, 2006 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, October 27, 2006 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, August 2, 2006 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, July 28, 2006 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, July 28, 2006 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 15, 2002 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 27, 2001 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, September 14, 2000 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, August 15, 2000 | PUBLISHED FOR OPPOSITION |
| Friday, July 14, 2000 | NOTICE OF PUBLICATION |
| Thursday, May 11, 2000 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 8, 2000 | EXAMINER'S AMENDMENT MAILED |
| Monday, May 1, 2000 | NON-FINAL ACTION MAILED |
| Wednesday, April 19, 2000 | ASSIGNED TO EXAMINER |