SHOP SMALL Trademark

Trademark Overview


On Monday, June 10, 2024, a trademark application was filed for SHOP SMALL with the United States Patent and Trademark Office. The USPTO has given the SHOP SMALL trademark a serial number of 98593322. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, September 2, 2025. This trademark is owned by American Express Marketing & Development Corp.. The SHOP SMALL trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Financial advisory, analysis, consulting, evaluation, information, management, planning and research services; financial risk assessment and management; issuing of stored value cards; credit card, charge card and debit card services, namely, electronic transaction processing services.

Advertising services; promotional marketing services; promoting public awareness of shopping locally; updating of advertising material; rental of advertising space; marketing research; conducting marketing studies; on-line advertising and promotional services on a computer network; sales promotion for others; compilation of statistics; compilation and provision of business information.
shop small

General Information


Serial Number98593322
Word MarkSHOP SMALL
Filing DateMonday, June 10, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, September 2, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 2, 2025

Trademark Statements


Description of MarkThe mark consists of the words SHOP SMALL in a circle with a black background with a slim white circle within.
Goods and ServicesFinancial advisory, analysis, consulting, evaluation, information, management, planning and research services; financial risk assessment and management; issuing of stored value cards; credit card, charge card and debit card services, namely, electronic transaction processing services.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesAdvertising services; promotional marketing services; promoting public awareness of shopping locally; updating of advertising material; rental of advertising space; marketing research; conducting marketing studies; on-line advertising and promotional services on a computer network; sales promotion for others; compilation of statistics; compilation and provision of business information.
NOT AVAILABLE"SHOP"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, June 10, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, June 10, 2024
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAmerican Express Marketing & Development Corp.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10285

Party NameAmerican Express Marketing & Development Corp.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10285

Trademark Events


Event DateEvent Description
Monday, June 10, 2024NEW APPLICATION ENTERED
Monday, December 30, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, December 30, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, December 31, 2024ASSIGNED TO EXAMINER
Tuesday, April 29, 2025NON-FINAL ACTION WRITTEN
Tuesday, April 29, 2025NON-FINAL ACTION E-MAILED
Tuesday, April 29, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, July 25, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, July 25, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, July 25, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 27, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 2, 2025PUBLISHED FOR OPPOSITION
Tuesday, September 2, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Saturday, July 26, 2025APPROVED FOR PUB - PRINCIPAL REGISTER