SHOP SMALL Trademark

Trademark Overview


On Monday, June 10, 2024, a trademark application was filed for SHOP SMALL with the United States Patent and Trademark Office. The USPTO has given the SHOP SMALL trademark a serial number of 98593322. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, October 28, 2025. This trademark is owned by American Express Marketing & Development Corp.. The SHOP SMALL trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Financial advisory, analysis, consulting, evaluation, information, management, planning and research services; financial risk assessment and management; issuing of stored value cards; credit card, charge card and debit card services, namely, electronic transaction processing services.

Advertising services; promotional marketing services; promoting public awareness of shopping locally; updating of advertising material; rental of advertising space; marketing research; conducting marketing studies; on-line advertising and promotional services on a computer network; sales promotion for others; compilation of statistics; compilation and provision of business information.
shop small

General Information


Serial Number98593322
Word MarkSHOP SMALL
Filing DateMonday, June 10, 2024
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, October 28, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 2, 2025

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words SHOP SMALL in a circle with a black background with a slim white circle within.
Goods and ServicesFinancial advisory, analysis, consulting, evaluation, information, management, planning and research services; financial risk assessment and management; issuing of stored value cards; credit card, charge card and debit card services, namely, electronic transaction processing services.
Goods and ServicesAdvertising services; promotional marketing services; promoting public awareness of shopping locally; updating of advertising material; rental of advertising space; marketing research; conducting marketing studies; on-line advertising and promotional services on a computer network; sales promotion for others; compilation of statistics; compilation and provision of business information.
NOT AVAILABLE"SHOP"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, June 10, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, June 10, 2024
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAmerican Express Marketing & Development Corp.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10285

Party NameAmerican Express Marketing & Development Corp.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10285

Trademark Events


Event DateEvent Description
Monday, June 10, 2024NEW APPLICATION ENTERED
Monday, December 30, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, December 30, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, December 31, 2024ASSIGNED TO EXAMINER
Tuesday, April 29, 2025NON-FINAL ACTION WRITTEN
Tuesday, April 29, 2025NON-FINAL ACTION E-MAILED
Tuesday, April 29, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, July 25, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, July 25, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, July 25, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, July 26, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 27, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 2, 2025PUBLISHED FOR OPPOSITION
Tuesday, September 2, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 28, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT