SHOP BETTER, LEAVE HAPPY Trademark
Trademark Overview
On Monday, January 26, 2026, a trademark application was filed for SHOP BETTER, LEAVE HAPPY with the United States Patent and Trademark Office. The USPTO has given the SHOP BETTER, LEAVE HAPPY trademark a serial number of 99615159. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 23, 2026. This trademark is owned by Safeway Inc.. The SHOP BETTER, LEAVE HAPPY trademark is filed in the Advertising, Business and Retail Services category with the following description:
Retail grocery store services; Online retail grocery store services; Retail grocery stores; Retail grocery store services featuring in-store order pickup; Online retail grocery store services featuring in-store order pickup
General Information
| Serial Number | 99615159 |
| Word Mark | SHOP BETTER, LEAVE HAPPY |
| Filing Date | Monday, January 26, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 23, 2026 |
Trademark Statements
| Goods and Services | Retail grocery store services; Online retail grocery store services; Retail grocery stores; Retail grocery store services featuring in-store order pickup; Online retail grocery store services featuring in-store order pickup |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 26, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Safeway Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Boise, ID 83706
US |
| Party Name | Safeway Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Boise, ID 83706
US |
Trademark Events
| Event Date | Event Description |
| Monday, January 26, 2026 | NEW APPLICATION ENTERED |
| Monday, January 26, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, February 17, 2026 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, February 17, 2026 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, February 17, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, February 17, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 17, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 20, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 22, 2026 | ASSIGNED TO EXAMINER |
| Thursday, May 28, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 17, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 23, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 23, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, July 13, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, July 13, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, July 13, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, July 13, 2026 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
