SHOOT IT STRAIGHT. PUT IT ON ICE. MIX IT WITH SOMETHING NICE. Trademark
Trademark Overview
On Wednesday, July 9, 2025, a trademark application was filed for SHOOT IT STRAIGHT. PUT IT ON ICE. MIX IT WITH SOMETHING NICE. with the United States Patent and Trademark Office. The USPTO has given the SHOOT IT STRAIGHT. PUT IT ON ICE. MIX IT WITH SOMETHING NICE. trademark a serial number of 99274916. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Tuesday, December 9, 2025. This trademark is owned by AF BRANDS INC.. The SHOOT IT STRAIGHT. PUT IT ON ICE. MIX IT WITH SOMETHING NICE. trademark is filed in the Wines & Spirits category with the following description:
Alcoholic beverages, except beer
General Information
| Serial Number | 99274916 |
| Word Mark | SHOOT IT STRAIGHT. PUT IT ON ICE. MIX IT WITH SOMETHING NICE. |
| Filing Date | Wednesday, July 9, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Tuesday, December 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 30, 2025 |
Trademark Statements
| NOT AVAILABLE | "SHOOT IT STRAIGHT. PUT IT ON ICE." |
| Pseudo Mark | SHOOT IT STRAIGHT PUT IT ON ICE MIX IT WITH SOMETHING NICE |
| Goods and Services | Alcoholic beverages, except beer |
Classification Information
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 9, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | Wednesday, May 1, 2024 |
| First Use In Commerce Date | Wednesday, July 9, 2025 |
Trademark Owner History
| Party Name | AF BRANDS INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | NASHVILLE, TN 37210 |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 9, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, November 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 27, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 1, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, December 1, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, December 1, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 2, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, December 2, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 2, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
