| Serial Number | 99380020 |
| Word Mark | SH'MA |
| Filing Date | Monday, September 8, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, March 3, 2026 |
| Description of Mark | The mark consists of the stylized word SH'MA in a dark purple color presented in two lines. The letters "SH" appear on the top in large uppercase font with an apostrophe following the letter "H". The letters "MA" appear directly below in large uppercase font. |
| Translation of Words in Mark | The English translation of the word "SH'MA" in the mark is "hear". |
| Pseudo Mark | SH MA |
| Indication of Colors claimed | The color(s) dark purple is/are claimed as a feature of the mark. |
| Goods and Services | Monetary exchange operations; Financial affairs and monetary affairs, namely, financial information, management and analysis services; Financial trust operations; Investment of funds; Financial and investment services, namely, management and brokerage in the fields of stocks, bonds, options, commodities, futures and other securities, and the investment of funds of others; Management of a capital investment fund; Fund investment consultation; Financial risk management consultation; Financial consulting; Financial advisory and consultancy services; Financial consulting services, namely, expert analysis in finance; Financial analysis and consultation; Investment fund management services; Providing information and research in the field of finance and financial investments; Strategic financial advisory services; Financial services, namely, wealth management services; Financial portfolio analysis services; Financial planning and investment advisory services; Financial risk assessment services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 8, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SH'MA CAPITAL S.A.S |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Bogota 10010 CO |
| Party Name | SH'MA CAPITAL S.A.S |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Bogota 10010 CO |
| Event Date | Event Description |
| Monday, September 8, 2025 | NEW APPLICATION ENTERED |
| Monday, September 8, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, January 27, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 28, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, February 3, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, February 3, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, February 3, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, February 3, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, February 3, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 3, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 3, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |