
| Serial Number | 86643965 | 
| Word Mark | SHIVER SHOCK | 
| Filing Date | Thursday, May 28, 2015 | 
| Status | 711 - CANCELLED - SECTION 7 | 
| Status Date | Wednesday, September 14, 2016 | 
| Registration Number | 4894911 | 
| Registration Date | Tuesday, February 2, 2016 | 
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) | 
| Published for Opposition Date | Tuesday, November 17, 2015 | 
| Indication of Colors claimed | Color is not claimed as a feature of the mark. | 
| Description of Mark | The mark consists of the stylized wording "SHIVER SHOCK" with the design of a face representing the letter "O", all superimposed over a multi-pointed outline design resembling an explosion. | 
| Goods and Services | 100 percent fruit juice based beverage concentrate enhanced with vitamins | 
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. | 
| US Class Codes | 045, 046, 048 | 
| Class Status Code | 1 - Sec. 7(d) - Entire Registration | 
| Class Status Date | Wednesday, September 14, 2016 | 
| Primary Code | 032 | 
| First Use Anywhere Date | Monday, September 1, 2014 | 
| First Use In Commerce Date | Monday, September 1, 2014 | 
| Party Name | Unique Beverages Concept, LLC | 
| Party Type | 30 - Original Registrant | 
| Legal Entity Type | 16 - Limited Liability Company | 
| Address | Louisville, KY 40223 | 
| Party Name | Unique Beverages Concept, LLC | 
| Party Type | 20 - Owner at Publication | 
| Legal Entity Type | 16 - Limited Liability Company | 
| Address | Louisville, KY 40223 | 
| Party Name | Unique Beverages Concept, LLC | 
| Party Type | 10 - Original Applicant | 
| Legal Entity Type | 16 - Limited Liability Company | 
| Address | Louisville, KY 40223 | 
| Event Date | Event Description | 
| Wednesday, September 14, 2016 | CANCELLED SECTION 7-TOTAL | 
| Tuesday, June 21, 2016 | REQUEST FOR SECT 7 TOTAL SURRENDER FILED | 
| Tuesday, June 21, 2016 | TEAS SECTION 7 SURRENDER RECEIVED | 
| Tuesday, February 2, 2016 | REGISTERED-PRINCIPAL REGISTER | 
| Tuesday, November 17, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | 
| Tuesday, November 17, 2015 | PUBLISHED FOR OPPOSITION | 
| Wednesday, October 28, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | 
| Tuesday, October 13, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED | 
| Thursday, October 8, 2015 | ASSIGNED TO LIE | 
| Wednesday, September 9, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER | 
| Wednesday, September 9, 2015 | EXAMINER'S AMENDMENT ENTERED | 
| Wednesday, September 9, 2015 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | 
| Wednesday, September 9, 2015 | EXAMINERS AMENDMENT E-MAILED | 
| Wednesday, September 9, 2015 | EXAMINERS AMENDMENT -WRITTEN | 
| Wednesday, September 9, 2015 | ASSIGNED TO EXAMINER | 
| Thursday, June 4, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED | 
| Wednesday, June 3, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 
| Monday, June 1, 2015 | NEW APPLICATION ENTERED IN TRAM |