| Serial Number | 88282326 |
| Word Mark | SHIMMER AND SHINE |
| Filing Date | Wednesday, January 30, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Saturday, November 22, 2025 |
| Registration Number | 5828361 |
| Registration Date | Tuesday, August 6, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 21, 2019 |
| Goods and Services | Toys, games and playthings, namely, dolls and accessories therefor, action figures, [ action figure play sets, ] character figures, [ character figure play sets, ] toy figurines, [ plush toys, toy vehicles and accessories therefor, children's multiple activity toys, toy building sets, children's educational toys for developing cognitive skills, ride-on toys, construction toys, parlor games, puzzles, role-playing games, card games, ] board games [ , interactive board games, action skill games, electronic hand-held games for use with external display screen or monitor and electronic action toys ] |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 22, 2019 |
| Primary Code | 028 |
| First Use Anywhere Date | Tuesday, August 1, 2017 |
| First Use In Commerce Date | Tuesday, August 1, 2017 |
| Party Name | VIACOM INTERNATIONAL INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10036 |
| Party Name | VIACOM INTERNATIONAL INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10036 |
| Party Name | VIACOM INTERNATIONAL INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10036 |
| Event Date | Event Description |
| Saturday, February 2, 2019 | NEW APPLICATION ENTERED |
| Friday, February 22, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 26, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, March 27, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 1, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 21, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 21, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 6, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 6, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, July 29, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, November 14, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, November 19, 2025 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Thursday, November 20, 2025 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Saturday, November 22, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, November 22, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |