SHIFT YOUR BRILLIANCE Trademark
Trademark Overview
On Tuesday, August 5, 2014, a trademark application was filed for SHIFT YOUR BRILLIANCE with the United States Patent and Trademark Office. The USPTO has given the SHIFT YOUR BRILLIANCE trademark a serial number of 86357628. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 10, 2025. This trademark is owned by Brilliance Institute, Inc.. The SHIFT YOUR BRILLIANCE trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:
Management and business advisory and consulting services in the field of executive and leadership development; Organizational development consulting services; Operation of an online shopping site in the field of executive and leadership and organizational development materials
Educational services, namely, conducting inspirational and motivational workshops and seminars and distributing course materials in connection therewith; Writing of texts other than for advertising or publicity; Writing of articles for periodicals other than for advertising or publicity
General Information
| Serial Number | 86357628 |
| Word Mark | SHIFT YOUR BRILLIANCE |
| Filing Date | Tuesday, August 5, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 10, 2025 |
| Registration Number | 4707893 |
| Registration Date | Tuesday, March 24, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 6, 2015 |
Trademark Statements
| Goods and Services | Management and business advisory and consulting services in the field of executive and leadership development; Organizational development consulting services; Operation of an online shopping site in the field of executive and leadership and organizational development materials |
| Goods and Services | Educational services, namely, conducting inspirational and motivational workshops and seminars and distributing course materials in connection therewith; Writing of texts other than for advertising or publicity; Writing of articles for periodicals other than for advertising or publicity |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, February 1, 2014 |
| First Use In Commerce Date | Saturday, February 1, 2014 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, February 1, 2014 |
| First Use In Commerce Date | Saturday, February 1, 2014 |
Trademark Owner History
| Party Name | SIMON T. BAILEY INTERNATIONAL, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Windermere, FL 34786 |
| Party Name | Brilliance Institute, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Windermere, FL 34786 |
| Party Name | Brilliance Institute, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Windermere, FL 34786 |
| Party Name | Brilliance Institute, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Windermere, FL 34786 |
Trademark Events
| Event Date | Event Description |
| Friday, August 8, 2014 | NEW APPLICATION ENTERED |
| Wednesday, August 13, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 19, 2014 | ASSIGNED TO EXAMINER |
| Tuesday, November 25, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 17, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 6, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 6, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 24, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 24, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, August 5, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, January 27, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, May 27, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, May 27, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, May 27, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, March 24, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, October 10, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
