| Serial Number | 90906774 |
| Word Mark | SHIFT UP NOW |
| Filing Date | Friday, August 27, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 31, 2023 |
| Registration Number | 6966882 |
| Registration Date | Tuesday, January 31, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 15, 2022 |
| Description of Mark | The mark consists of the phase, "SHIFT UP NOW". All of the letters are capitalized. The "S" in "SHIFT" is larger than the rest of the letters, and created with arrows in the curves of the "S". The bottom curve of the "S" has an arrow pointing to the right and the top curve of the "S" has an arrow pointing up. The words are arranged with the "SHIFT" prominently to the left side, and "UP NOW" is smaller to the right. The "UP" is above the "NOW". |
| Goods and Services | Hats; Jackets; Pants; Sports pants; Athletic pants; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Baseball caps and hats; Collared shirts; Graphic T-shirts; Sport shirts; Sports jackets; Sports caps and hats; Tee shirts |
| Goods and Services | Promotion of goods and services through sponsorship of sports events; Advertising, marketing and promotion services; Association services, namely, promoting greater minority inclusion in the sports industry |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 13, 2021 |
| Primary Code | 025 |
| First Use Anywhere Date | Tuesday, October 22, 2019 |
| First Use In Commerce Date | Monday, August 31, 2020 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 13, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, October 22, 2019 |
| First Use In Commerce Date | Monday, August 31, 2020 |
| Party Name | Shift Up Now, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46202 |
| Party Name | Shift Up Now, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46202 |
| Party Name | Shift Up Now, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46202 |
| Event Date | Event Description |
| Tuesday, January 31, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 31, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 15, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 15, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 26, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, October 12, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 5, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, October 4, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 4, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 3, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 3, 2022 | NON-FINAL ACTION E-MAILED |
| Friday, June 3, 2022 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 1, 2022 | ASSIGNED TO EXAMINER |
| Thursday, October 14, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, October 13, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 31, 2021 | NEW APPLICATION ENTERED |