SHIFT SHOP Trademark

Trademark Overview


On Wednesday, January 11, 2017, a trademark application was filed for SHIFT SHOP with the United States Patent and Trademark Office. The USPTO has given the SHIFT SHOP trademark a serial number of 87296533. The federal status of this trademark filing is REGISTERED as of Tuesday, June 5, 2018. This trademark is owned by Beachbody, LLC. The SHIFT SHOP trademark is filed in the Communication Services, Computer & Software Products & Electrical & Scientific Products, Clothing & Apparel Products, and Education & Entertainment Services categories with the following description:

Providing a web site featuring fitness information and on-line instruction in the field of physical exercise and tracking progress of workouts; providing fitness information on a website via a global computer network; providing a website featuring blogs and non-downloadable publications in the nature of articles, videos, brochures in the fields of exercise, fitness and nutrition; educational services and on-line educational services, namely, providing instruction in the fields of the use of exercise equipment and physical exercise, and instructional materials distributed in connection therewith; physical fitness training services, namely, tracking progress of workouts for others; entertainment services, namely, conducting contests; education and entertainment services, namely, providing a website featuring non-downloadable audio clips, video clips, musical performances, musical videos, film clips, photographs, audio visual materials and information all in the field of exercise and fitn...

Prerecorded DVDs featuring exercise, fitness, and dietary information instruction; downloadable, interactive multimedia computer software for use in database management, and for use in electronic storage of data which provides audio, audiovisual and video training information on the subject of physical exercise, physical exercise equipment, diet and nutrition, and pictures, images, text, and photos related thereto; computer application software for mobile phones, portable media players, and handheld computers, namely, software for use in database management and use in electronic storage of data, in the field of exercise, fitness, and dietary information and instruction

Electronic transmission and streaming of digital media content for others via global and local computer networks; streaming of audio, visual and audiovisual material via a global computer network; video on demand transmissions; mobile media services in the nature of electronic transmission, broadcasting and delivery of audio, video and multimedia entertainment content including text, data, images, audio, video and audiovisual files by means of the Internet, wireless communication, electronic communications networks and computer networks; providing internet chatrooms; all of the above excluding services, applications, software and web sites relating to computer game software, video game software or computer game or video game information

Tank tops, T-shirts, shirts, sweatshirts, shorts, hats, caps
shift shop

General Information


Serial Number87296533
Word MarkSHIFT SHOP
Filing DateWednesday, January 11, 2017
Status700 - REGISTERED
Status DateTuesday, June 5, 2018
Registration Number5487512
Registration DateTuesday, June 5, 2018
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, May 2, 2017

Trademark Statements


Goods and ServicesProviding a web site featuring fitness information and on-line instruction in the field of physical exercise and tracking progress of workouts; providing fitness information on a website via a global computer network; providing a website featuring blogs and non-downloadable publications in the nature of articles, videos, brochures in the fields of exercise, fitness and nutrition; educational services and on-line educational services, namely, providing instruction in the fields of the use of exercise equipment and physical exercise, and instructional materials distributed in connection therewith; physical fitness training services, namely, tracking progress of workouts for others; entertainment services, namely, conducting contests; education and entertainment services, namely, providing a website featuring non-downloadable audio clips, video clips, musical performances, musical videos, film clips, photographs, audio visual materials and information all in the field of exercise and fitness; entertainment services, but expressly excluding video games and computer games, or computer games or video game information; educational services, namely, providing web-based and classroom training in the field of the use of exercise equipment and physical fitness for continuing education for instructors and distribution of training material in connection therewith; educational services, namely, conducting classes, seminars, conferences, workshops, and field trips in the field of the use of exercise equipment and sales techniques and distribution of training material in connection therewith; membership club services, namely, providing training to members in the field of the use of exercise equipment and sales techniques; educational services, namely, offering of assessments and surveys in the field of educator training and performance for the purpose of improving teaching procedures; physical fitness training services and consultancy; providing information in the field of exercise training services and on-line educational services, namely, providing instruction in the field of nutrition, and instructional materials distributed in connection therewith; educational services, namely, providing web-based and classroom training in the field of diet and nutritional programs for certification of and continuing education for instructors and distribution of training material in connection therewith; educational services, namely, conducting classes, seminars, conferences, workshops, and field trips in the field of diet and nutritional programs; membership club services, namely, providing training to members in the field of diet and nutritional programs
Description of MarkThe mark consists of the word "SHIFT" in red capitalized letters which appear slanted forward and a black shadow appears on the left hand side each letter. The word "SHIFT" appears on top of the word "SHOP" which appears in grey capitalized letters.
Goods and ServicesPrerecorded DVDs featuring exercise, fitness, and dietary information instruction; downloadable, interactive multimedia computer software for use in database management, and for use in electronic storage of data which provides audio, audiovisual and video training information on the subject of physical exercise, physical exercise equipment, diet and nutrition, and pictures, images, text, and photos related thereto; computer application software for mobile phones, portable media players, and handheld computers, namely, software for use in database management and use in electronic storage of data, in the field of exercise, fitness, and dietary information and instruction
Goods and ServicesElectronic transmission and streaming of digital media content for others via global and local computer networks; streaming of audio, visual and audiovisual material via a global computer network; video on demand transmissions; mobile media services in the nature of electronic transmission, broadcasting and delivery of audio, video and multimedia entertainment content including text, data, images, audio, video and audiovisual files by means of the Internet, wireless communication, electronic communications networks and computer networks; providing internet chatrooms; all of the above excluding services, applications, software and web sites relating to computer game software, video game software or computer game or video game information
Goods and ServicesTank tops, T-shirts, shirts, sweatshirts, shorts, hats, caps
Indication of Colors claimedThe color(s) red, gray, and black is/are claimed as a feature of the mark.
NOT AVAILABLE"SHOP"

Classification Information


International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateWednesday, January 18, 2017
Primary Code038
First Use Anywhere DateSaturday, April 8, 2017
First Use In Commerce DateFriday, July 28, 2017

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, January 18, 2017
Primary Code009
First Use Anywhere DateSaturday, April 8, 2017
First Use In Commerce DateFriday, July 28, 2017

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, January 18, 2017
Primary Code025
First Use Anywhere DateSaturday, April 8, 2017
First Use In Commerce DateFriday, July 28, 2017

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, January 18, 2017
Primary Code041
First Use Anywhere DateSaturday, April 8, 2017
First Use In Commerce DateThursday, July 27, 2017

Trademark Owner History


Party NameBeachbody, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressEl Segundo, CA 90245

Party NameBeachbody, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSanta Monica, CA 90404

Party NameBeachbody, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSanta Monica, CA 90404

Trademark Events


Event DateEvent Description
Wednesday, March 22, 2017EXAMINERS AMENDMENT E-MAILED
Saturday, January 14, 2017NEW APPLICATION ENTERED
Wednesday, January 18, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 20, 2017ASSIGNED TO EXAMINER
Wednesday, March 22, 2017EXAMINERS AMENDMENT -WRITTEN
Wednesday, March 22, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, October 12, 2017TEAS POST PUBLICATION AMENDMENT RECEIVED
Wednesday, March 22, 2017ASSIGNED TO LIE
Thursday, March 23, 2017EXAMINER'S AMENDMENT ENTERED
Thursday, March 23, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 28, 2017LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, April 12, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 2, 2017PUBLISHED FOR OPPOSITION
Tuesday, May 2, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, May 22, 2017EXTENSION OF TIME TO OPPOSE RECEIVED
Friday, May 4, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 24, 2017ASSIGNED TO PETITION STAFF
Wednesday, October 25, 2017CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED
Thursday, November 9, 2017EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, December 26, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, March 26, 2018TEAS STATEMENT OF USE RECEIVED
Monday, March 26, 2018USE AMENDMENT FILED
Thursday, April 12, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, April 12, 2018STATEMENT OF USE PROCESSING COMPLETE
Thursday, May 3, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, June 5, 2018REGISTERED-PRINCIPAL REGISTER
Thursday, February 3, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 3, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, February 3, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 3, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 3, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 3, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, February 3, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, February 3, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 3, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 3, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 3, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, February 3, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, February 3, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 3, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 3, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, February 3, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 3, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, February 3, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 3, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 3, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, June 4, 2024TEAS SECTION 8 RECEIVED
Monday, June 5, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED