SHIFT Trademark
Trademark Overview
On Wednesday, January 28, 2026, a trademark application was filed for SHIFT with the United States Patent and Trademark Office. The USPTO has given the SHIFT trademark a serial number of 99619880. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, May 27, 2026. This trademark is owned by Shift Yachts Limited. The SHIFT trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Construction & Repair Services, Treatment & Processing of Materials Services, and Computer & Software Services & Scientific Services categories with the following description:
Custom manufacture of boats; Custom manufacture of yachts; Custom manufacture of boats and yachts
Dealerships in the field of boats; Retail store services featuring boats, yachts,
and water crafts
Maintenance and repair of boats; Yacht and boat conversion, renovation, refit and repair; Consultation services in the field of yacht and boat conversion, renovation, refit and repair
Custom design of prototypes in the field of boats, yachts, and watercrafts; Custom design and engineering of boats, yachts, and watercrafts; Engineering design services in the field of boats, yachts, and water crafts
Brokerage in the field of yachts and catamarans
General Information
| Serial Number | 99619880 |
| Word Mark | SHIFT |
| Filing Date | Wednesday, January 28, 2026 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, May 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Custom manufacture of boats; Custom manufacture of yachts; Custom manufacture of boats and yachts |
| Goods and Services | Dealerships in the field of boats; Retail store services featuring boats, yachts,
and water crafts |
| Goods and Services | Maintenance and repair of boats; Yacht and boat conversion, renovation, refit and repair; Consultation services in the field of yacht and boat conversion, renovation, refit and repair |
| Goods and Services | Custom design of prototypes in the field of boats, yachts, and watercrafts; Custom design and engineering of boats, yachts, and watercrafts; Engineering design services in the field of boats, yachts, and water crafts |
| Goods and Services | Brokerage in the field of yachts and catamarans |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 040 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 28, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Shift Yachts Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Wellington, 6022
NZ |
Trademark Events
| Event Date | Event Description |
| Wednesday, January 28, 2026 | NEW APPLICATION ENTERED |
| Wednesday, January 28, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 28, 2026 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, May 27, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, May 27, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 27, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 27, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
