| Serial Number | 87943650 |
| Word Mark | SHIFT |
| Filing Date | Thursday, May 31, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 25, 2023 |
| Registration Number | 7033333 |
| Registration Date | Tuesday, April 25, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 18, 2021 |
| Description of Mark | The mark consists of the stylized wording "SHIFT" with the letter "I" represented by a slanted line. |
| Goods and Services | Software for internet platforms for electronic commerce; database software for accessing and uploading data and content; software for database management; software for accessing, searching and updating of databases; data processing software; computer software being an ecommerce platform that allows users to perform electronic business transactions via a global computer network; software for the analysis and processing of real-time transactional data; software for the creation, management, upkeep and access of databases; software for marketing, tracking sales performance, managing sales and marketing processes; software for providing commercial, consumer and marketing information; marketing software; software for use in data analysis, compilation, computation and processing of marketing analytics, content management, SEO and CRM; none of the aforesaid for computer software being for the management, transmission, storage and sharing of computer game programs and electronically stored computer game information across computer networks and further none of the aforesaid software being for the purpose of providing interactive entertainment software in the gaming industry, computer game software, electronic game software, and virtual reality game software |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising services; marketing services; advertising and promotional services; marketing and promotional services relating to third party search engines and portals; marketing and promotional services to facilitate the presentation of goods and services on e-commerce platforms; marketing and promotional services using Application Program Interfaces (API) permitting one marketing strategy to interact with third party search engines and portals; data collection services; computer data entry services; Business data analysis, compilation of business directories, compilation of information into computer databases, and data processing services relating to marketing; business data analysis, compilation of statistics, and data processing services, business data analysis, compilation of business price and statistical information, business management and processing services of marketing budgets and allocation benchmarking; business analysis of marketing programmes; business data analysis, compilation of business data, business management and data processing services and customer lifetime analysis; business data analysis, compilation of business directories, and data processing services for product performance, range and pricing; online assortment optimization, namely, search engine optimization for online sales promotion; business analysis, compilation of business data, and data processing services of geographical information and data; business analysis, compilation of business data, and data processing services of consumer and commercial information and data; provision of marketing reports; business analysis, compilation of business data, and data processing services of statistical data; none of the aforesaid for data analysis, compilation, computation, management and processing services being for the purpose of providing interactive entertainment software in the gaming industry, computer game software, electronic game software, and virtual reality game software |
| Goods and Services | Creation, development and design of computer programs and computer software for the presentation of goods and services on an e-commerce platform; creation, development and design of computer programs and computer software for interaction with third party search engines and portals; creation, development and design of computer programs and computer software for interaction with third party search engines and portals to present goods and services, supplied by third parties on e-commerce platforms; creation, development and design of computer programs and computer software including marketing software which enables the bidding for and management of advertisements and the like; creation, development and design of computer programs and computer software for placement of advertisements; creation, development and design of computer programs and computer software being marketing software; creation, development and design of computer programs and computer software for data collection, data entry, data analysis, data compilation, data computation, data management and processing; creation, development and design of computer programs and computer software for data analysis, compilation, computation and processing services relating to marketing; creation, development and design of computer programs and computer software for an ecommerce platform; creation, development and design of computer programs and computer software for data searching, customer experience audits, analytics and benchmarking, and, customer journey mapping; creation, development and design of computer programs and computer software for real-time and rapid evaluation of transactional data; creation, development and design of computer programs and computer software for providing temporary use of non-downloadable programs enabling commercial transactions; software engineering services; data searching services namely data mining services; electronic data storage; none of the aforesaid being software as a service (SAAS) services for the management, transmission, storage and sharing of computer game programs and electronically stored computer game information across computer networks and further none of the aforesaid for the purpose of providing interactive entertainment software in the gaming industry, computer game software, electronic game software, and virtual reality game software |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 7, 2018 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 7, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 7, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Shift Commerce Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | South Yorkshire S702SB GB |
| Party Name | Shift Commerce Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | South Yorkshire S702SB GB |
| Party Name | Shift Commerce Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | South Yorkshire S702SB GB |
| Event Date | Event Description |
| Tuesday, April 25, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, April 25, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 22, 2023 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Friday, February 24, 2023 | NOTICE OF ALLOWANCE CANCELLED |
| Wednesday, March 22, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, February 24, 2023 | TEAS DELETE 1(B) BASIS RECEIVED |
| Tuesday, February 21, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 21, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 21, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, September 2, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, August 31, 2022 | SOU EXTENSION 1 GRANTED |
| Wednesday, August 31, 2022 | SOU EXTENSION 1 FILED |
| Wednesday, August 31, 2022 | TEAS EXTENSION RECEIVED |
| Tuesday, March 8, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 25, 2022 | TTAB RELEASE CASE TO TRADEMARKS |
| Tuesday, January 25, 2022 | OPPOSITION TERMINATED NO. 999999 |
| Tuesday, January 25, 2022 | OPPOSITION DISMISSED NO. 999999 |
| Wednesday, November 10, 2021 | OPPOSITION INSTITUTED NO. 999999 |
| Tuesday, June 15, 2021 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, May 18, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 18, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 28, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, April 9, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, April 8, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 7, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 7, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 19, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, February 19, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, February 19, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, October 8, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 8, 2020 | NON-FINAL ACTION E-MAILED |
| Thursday, October 8, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 23, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 23, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 15, 2020 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Tuesday, August 18, 2020 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Tuesday, August 18, 2020 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, August 18, 2020 | SUSPENSION LETTER WRITTEN |
| Tuesday, July 28, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 27, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, July 27, 2020 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Monday, July 27, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, July 27, 2020 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Monday, July 27, 2020 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Monday, July 27, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, July 27, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, June 2, 2020 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Tuesday, June 2, 2020 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, June 2, 2020 | SUSPENSION LETTER WRITTEN |
| Thursday, May 14, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 14, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 14, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 14, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, November 14, 2019 | NON-FINAL ACTION E-MAILED |
| Thursday, November 14, 2019 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 23, 2019 | SUSPENSION CHECKED ¿ TO ATTORNEY FOR ACTION |
| Wednesday, October 23, 2019 | ASSIGNED TO LIE |
| Monday, April 8, 2019 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, April 8, 2019 | LETTER OF SUSPENSION E-MAILED |
| Monday, April 8, 2019 | SUSPENSION LETTER WRITTEN |
| Tuesday, March 19, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 18, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 18, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, September 20, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 20, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, September 20, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 19, 2018 | ASSIGNED TO EXAMINER |
| Friday, June 8, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, June 7, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 6, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, June 4, 2018 | NEW APPLICATION ENTERED |