SHIELD Trademark

Trademark Overview


On Monday, March 12, 2018, a trademark application was filed for SHIELD with the United States Patent and Trademark Office. The USPTO has given the SHIELD trademark a serial number of 87830462. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, April 10, 2024. This trademark is owned by Brighthouse Services, LLC. The SHIELD trademark is filed in the Insurance & Financial Services category with the following description:

Issuance and administration of annuities
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General Information


Serial Number87830462
Word MarkSHIELD
Filing DateMonday, March 12, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, April 10, 2024
Registration Number5575874
Registration DateTuesday, October 2, 2018
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 17, 2018

Trademark Statements


Amendment to a Registration/Renewal Certificate The drawing is amended to appear as follows: SHIELD. In the statement, line 12-13 is deleted.
In Another Form StatementThe mark was first used in commerce in a different form other than that sought to be registered at least as early as 04/29/2013
Goods and ServicesIssuance and administration of annuities
In Another Form StatementThe mark was first used anywhere in a different form other than that sought to be registered at least as early as 03/19/2013

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, March 19, 2018
Primary Code036
First Use Anywhere DateMonday, July 24, 2017
First Use In Commerce DateMonday, July 24, 2017

Trademark Owner History


Party NameBrighthouse Services, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressCharlotte, NC 28277

Party NameBrighthouse Services, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCharlotte, NC 28277

Party NameBrighthouse Services, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCharlotte, NC 28277

Trademark Events


Event DateEvent Description
Wednesday, April 10, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, April 10, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, April 10, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 12, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, October 2, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, June 28, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, June 28, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 28, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, June 28, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, June 28, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 28, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, November 30, 2018AMENDMENT UNDER SECTION 7 - PROCESSED
Wednesday, November 28, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, November 2, 2018TEAS SECTION 7 REQUEST RECEIVED
Tuesday, October 2, 2018REGISTERED-PRINCIPAL REGISTER
Tuesday, July 17, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 17, 2018PUBLISHED FOR OPPOSITION
Wednesday, June 27, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 12, 2018LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, June 11, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, June 11, 2018EXAMINER'S AMENDMENT ENTERED
Monday, June 11, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, June 11, 2018EXAMINERS AMENDMENT E-MAILED
Monday, June 11, 2018EXAMINERS AMENDMENT -WRITTEN
Monday, June 11, 2018ASSIGNED TO EXAMINER
Thursday, April 19, 2018PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Wednesday, April 18, 2018ASSIGNED TO LIE
Monday, April 9, 2018TEAS VOLUNTARY AMENDMENT RECEIVED
Monday, March 19, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, March 15, 2018NEW APPLICATION ENTERED