SHIELD Trademark

Trademark Overview


On Thursday, February 9, 2012, a trademark application was filed for SHIELD with the United States Patent and Trademark Office. The USPTO has given the SHIELD trademark a serial number of 85538021. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 31, 2020. This trademark is owned by Conopco, Inc.. The SHIELD trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Soaps for personal use; detergent soap; cleaning preparations; perfumery, toilet water, aftershave, cologne; aromatherapy products, namely, essential oils for use in aromatherapy; massage preparations, namely, massage oils and massage lotions; deodorants and antiperspirants; Cosmetic preparations for the care of the scalp and hair; Hair shampoos and conditioners; hair colourants; hair styling products; non-medicated toilet preparations, namely, toilet soaps; Cosmetic preparations for bath and shower; shower gel; Non-medicated skin care preparations; oils, creams and lotions for cosmetic use for the skin; shaving preparations; pre-shave preparations, namely, pre-shave cream and aftershave preparations; sun-tanning preparations and cosmetic sun protection preparations; cosmetics; Non-medicated lip care preparations; cosmetic pads, Pre-moistened cosmetic tissues and wipes; beauty masks, facial mask packs for cosmetic purposes
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General Information


Serial Number85538021
Word MarkSHIELD
Filing DateThursday, February 9, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 31, 2020
Registration Number4455648
Registration DateTuesday, December 24, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 17, 2012

Trademark Statements


Goods and ServicesSoaps for personal use; detergent soap; cleaning preparations; perfumery, toilet water, aftershave, cologne; aromatherapy products, namely, essential oils for use in aromatherapy; massage preparations, namely, massage oils and massage lotions; deodorants and antiperspirants; Cosmetic preparations for the care of the scalp and hair; Hair shampoos and conditioners; hair colourants; hair styling products; non-medicated toilet preparations, namely, toilet soaps; Cosmetic preparations for bath and shower; shower gel; Non-medicated skin care preparations; oils, creams and lotions for cosmetic use for the skin; shaving preparations; pre-shave preparations, namely, pre-shave cream and aftershave preparations; sun-tanning preparations and cosmetic sun protection preparations; cosmetics; Non-medicated lip care preparations; cosmetic pads, Pre-moistened cosmetic tissues and wipes; beauty masks, facial mask packs for cosmetic purposes

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 31, 2020
Primary Code003
First Use Anywhere DateThursday, January 31, 2013
First Use In Commerce DateThursday, January 31, 2013

Trademark Owner History


Party NameConopco, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Party NameConopco, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Party NameConopco, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Trademark Events


Event DateEvent Description
Friday, July 31, 2020CANCELLED SEC. 8 (6-YR)
Monday, December 24, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, December 24, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, November 19, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, November 18, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Monday, November 18, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, November 15, 2013ASSIGNED TO EXAMINER
Thursday, October 17, 2013STATEMENT OF USE PROCESSING COMPLETE
Monday, September 9, 2013USE AMENDMENT FILED
Friday, October 11, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, September 9, 2013TEAS STATEMENT OF USE RECEIVED
Monday, September 9, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, March 9, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, March 7, 2013EXTENSION 1 GRANTED
Thursday, March 7, 2013EXTENSION 1 FILED
Thursday, March 7, 2013TEAS EXTENSION RECEIVED
Thursday, March 7, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 11, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 17, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 17, 2012PUBLISHED FOR OPPOSITION
Wednesday, June 27, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, June 13, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, June 12, 2012ASSIGNED TO LIE
Wednesday, May 23, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 23, 2012EXAMINER'S AMENDMENT ENTERED
Wednesday, May 23, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, May 23, 2012EXAMINERS AMENDMENT E-MAILED
Wednesday, May 23, 2012EXAMINERS AMENDMENT -WRITTEN
Thursday, May 17, 2012ASSIGNED TO EXAMINER
Tuesday, February 14, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, February 13, 2012NEW APPLICATION ENTERED IN TRAM