SHHHUGAR Trademark

Trademark Overview


On Wednesday, April 1, 2026, a trademark application was filed for SHHHUGAR with the United States Patent and Trademark Office. The USPTO has given the SHHHUGAR trademark a serial number of 99739600. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, April 1, 2026. This trademark is owned by Boardwalk Investments Yountville, LLC. The SHHHUGAR trademark is filed in the Education & Entertainment Services category with the following description:

Providing on-line entertainment information, namely, information about television programming; Entertainment services, namely, providing information by means of a global computer network in the fields of celebrities, entertainment, and popular culture; Providing on-line videos featuring unscripted television programming, not downloadable; Entertainment services in the nature of a television series in the field of unscripted television
shhhugar

General Information


Serial Number99739600
Word MarkSHHHUGAR
Filing DateWednesday, April 1, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateWednesday, April 1, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedThe color(s) black, pink and beige is/are claimed as a feature of the mark.
Goods and ServicesProviding on-line entertainment information, namely, information about television programming; Entertainment services, namely, providing information by means of a global computer network in the fields of celebrities, entertainment, and popular culture; Providing on-line videos featuring unscripted television programming, not downloadable; Entertainment services in the nature of a television series in the field of unscripted television
Description of MarkThe mark consists of the stylized wording “SHHHUGAR,” with the letters “SHHH” shown with elongated vertical strokes, followed by the letters “UGAR.” To the right of the wording is a design of lips with a finger positioned vertically in front of the lips.
Pseudo MarkSUGAR

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, April 1, 2026
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBoardwalk Investments Yountville, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCosta Mesa, CA 92627
US

Trademark Events


Event DateEvent Description
Wednesday, April 1, 2026NEW APPLICATION ENTERED
Wednesday, April 1, 2026APPLICATION FILING RECEIPT MAILED