| Serial Number | 99739522 |
| Word Mark | SHHHUGAR |
| Filing Date | Wednesday, April 1, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, April 1, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Hats; Shirts; Pants; Tank tops; Sweatshirts; Shorts; Underwear; Outerwear, namely, jackets |
| Indication of Colors claimed | The color(s) black, pink and beige is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized wording “SHHHUGAR,” with the letters “SHHH” shown with elongated vertical strokes, followed by the letters “UGAR.” To the right of the wording is a design of lips with a finger positioned vertically in front of the lips. |
| Pseudo Mark | SUGAR |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 1, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Boardwalk Investments Yountville, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Costa Mesa, CA 92627 US |
| Event Date | Event Description |
| Wednesday, April 1, 2026 | NEW APPLICATION ENTERED |
| Wednesday, April 1, 2026 | APPLICATION FILING RECEIPT MAILED |