| Serial Number | 99739517 |
| Word Mark | SHHHUGAR |
| Filing Date | Wednesday, April 1, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, April 1, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | The color(s) black, pink and beige is/are claimed as a feature of the mark. |
| Pseudo Mark | SUGAR |
| Goods and Services | Cosmetics |
| Description of Mark | The mark consists of the stylized wording “SHHHUGAR,” with the letters “SHHH” depicted with elongated vertical strokes, followed by the letters “UGAR.” To the right of the wording is a design of lips with a finger positioned vertically in front of the lips. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 1, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Boardwalk Investments Yountville, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Costa Mesa, CA 92627 US |
| Event Date | Event Description |
| Wednesday, April 1, 2026 | NEW APPLICATION ENTERED |
| Wednesday, April 1, 2026 | APPLICATION FILING RECEIPT MAILED |