| Serial Number | 88244830 |
| Word Mark | SHHH!...IT'S A SECRET! |
| Filing Date | Friday, December 28, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 21, 2020 |
| Registration Number | 5968881 |
| Registration Date | Tuesday, January 21, 2020 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 11, 2019 |
| Indication of Colors claimed | The color(s) red, white, and black is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the wording "SHHH!...IT'S A SECRET!" in white, with a partial silhouette of a woman's face, showing the nose, chin, finger, and nails, all in white. The color red is used for the color of the lips in the partial silhouette, and the color black is used to shadow the white letters "SHHH!...". The black rectangular background represents background or transparent areas only. |
| Goods and Services | Cosmetic creams; Cosmetic hand creams; Cosmetic masks; Cosmetic skin fresheners; Cosmetic sun oils; Cosmetic sun-protecting preparations; Face and body beauty creams; Skin care preparations, namely, skin peels; Skin care products, namely, non-medicated skin serum; Skin abrasive preparations; Skin bronzer; Skin bronzing creams; Skin clarifiers; Skin cleansers; Skin cleansing cream; Skin cleansing lotion; Skin cream; Skin creams; Skin fresheners; Skin lighteners; Skin lightening creams; Skin lotion; Skin lotions; Skin masks; Skin moisturizer; Skin moisturizer masks; Skin moisturizing gel; Skin toners; Skin whitening creams; Cosmetic creams for skin care; Cosmetic preparations for skin care; Foot masks for skin care; Hand masks for skin care; Non-medicated skin care creams and lotions; Non-medicated skin care preparations; Non-medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; Non-medicated skin toners; Non-medicated preparations all for the care of skin, hair and scalp; Pre-moistened cosmetic wipes; Seawater-based skin care preparations for skin renewal; Wrinkle removing skin care preparations |
| Pseudo Mark | SHHH!...IT IS A SECRET! |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 22, 2019 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, July 9, 2019 |
| First Use In Commerce Date | Tuesday, July 16, 2019 |
| Party Name | Shhh!...it's a secret! |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MERIDEN, CT 06450 |
| Party Name | Shhh!...it's a secret! |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MERIDEN, CT 06450 |
| Party Name | Shhh!...it's a secret! |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MERIDEN, CT 06450 |
| Event Date | Event Description |
| Thursday, February 6, 2020 | REVIEW OF CORRESPONDENCE COMPLETE - CERTIFICATE OF REG MAILED |
| Tuesday, January 21, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, December 18, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 17, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, December 16, 2019 | ASSIGNED TO EXAMINER |
| Friday, September 6, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, August 6, 2019 | USE AMENDMENT FILED |
| Friday, September 6, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, August 6, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, August 6, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 11, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 11, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 22, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 7, 2019 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, April 24, 2019 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, April 24, 2019 | ASSIGNED TO LIE |
| Wednesday, April 10, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 10, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, April 10, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 10, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 10, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, March 19, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 19, 2019 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 19, 2019 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 19, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, January 23, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 22, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, January 1, 2019 | NEW APPLICATION ENTERED IN TRAM |