SHE'S Trademark

Trademark Overview


On Tuesday, April 12, 2016, a trademark application was filed for SHE'S with the United States Patent and Trademark Office. The USPTO has given the SHE'S trademark a serial number of 86972845. The federal status of this trademark filing is REGISTERED as of Tuesday, August 21, 2018. This trademark is owned by Daimler AG. The SHE'S trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Education & Entertainment Services, Personal, and Legal & Social Services categories with the following description:

Education services, namely, providing seminars in the field of safe automobile driving; training in safe automobile driving; entertainment in the nature of motor sports events and competitions, golf competitions, tennis competitions, and fashion shows; providing digital online publications in the nature of magazines featuring interviews and stories about interesting personalities and themes of business, lifestyle, work/life balance, automobile products, design and fashion; organizing cultural and arts events; organizing sports events, namely, motor sports competitions, golf competitions, tennis competitions; entertainment services, namely, the provision of continuing programs featuring interviews and commentary featuring themes of business, lifestyle, work/life balance, automobile products, design and fashion delivered via the Internet; all the aforementioned services intended to encourage a dialog among actual and potential consumers, and between the trademark owner and actual and pot...

Computer software, and downloadable software applications, to enable uploading, downloading, accessing, posting, displaying, editing, tagging, blogging, streaming, linking, sharing and otherwise providing electronic media and information via computer and communication networks; downloadable electronic publications in the nature of magazines featuring interviews and stories about interesting personalities and themes of business, lifestyle, work/life balance, automobile products, design and fashion; digital music downloadable from the Internet; eyeglasses; all the aforementioned goods intended to encourage a dialog among actual and potential consumers, and between the trademark owner and actual and potential consumers, particularly in relation to the trademark owner's passenger cars

Printed materials, namely, magazines featuring interviews and stories about interesting personalities and themes of business, lifestyle, work/life balance, automobile products, design and fashion; printed teaching materials in the field of automobiles; plastic bags for packaging; all the aforementioned goods intended to encourage a dialog among actual and potential consumers, and between the trademark owner and actual and potential consumers, particularly in relation to the trademark owner's passenger cars

Internet-based social networking services; personal and social services, namely, on-line social networking services; all the aforementioned services intended to encourage a dialog among actual and potential consumers, and between the trademark owner and actual and potential consumers, particularly in relation to the trademark owner's passenger cars
she's

General Information


Serial Number86972845
Word MarkSHE'S
Filing DateTuesday, April 12, 2016
Status700 - REGISTERED
Status DateTuesday, August 21, 2018
Registration Number5543354
Registration DateTuesday, August 21, 2018
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, June 5, 2018

Trademark Statements


Goods and ServicesEducation services, namely, providing seminars in the field of safe automobile driving; training in safe automobile driving; entertainment in the nature of motor sports events and competitions, golf competitions, tennis competitions, and fashion shows; providing digital online publications in the nature of magazines featuring interviews and stories about interesting personalities and themes of business, lifestyle, work/life balance, automobile products, design and fashion; organizing cultural and arts events; organizing sports events, namely, motor sports competitions, golf competitions, tennis competitions; entertainment services, namely, the provision of continuing programs featuring interviews and commentary featuring themes of business, lifestyle, work/life balance, automobile products, design and fashion delivered via the Internet; all the aforementioned services intended to encourage a dialog among actual and potential consumers, and between the trademark owner and actual and potential consumers, particularly in relation to the trademark owner's passenger cars
Description of MarkThe mark consists of the word "She's" in stylized form.
Goods and ServicesComputer software, and downloadable software applications, to enable uploading, downloading, accessing, posting, displaying, editing, tagging, blogging, streaming, linking, sharing and otherwise providing electronic media and information via computer and communication networks; downloadable electronic publications in the nature of magazines featuring interviews and stories about interesting personalities and themes of business, lifestyle, work/life balance, automobile products, design and fashion; digital music downloadable from the Internet; eyeglasses; all the aforementioned goods intended to encourage a dialog among actual and potential consumers, and between the trademark owner and actual and potential consumers, particularly in relation to the trademark owner's passenger cars
Goods and ServicesPrinted materials, namely, magazines featuring interviews and stories about interesting personalities and themes of business, lifestyle, work/life balance, automobile products, design and fashion; printed teaching materials in the field of automobiles; plastic bags for packaging; all the aforementioned goods intended to encourage a dialog among actual and potential consumers, and between the trademark owner and actual and potential consumers, particularly in relation to the trademark owner's passenger cars
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesInternet-based social networking services; personal and social services, namely, on-line social networking services; all the aforementioned services intended to encourage a dialog among actual and potential consumers, and between the trademark owner and actual and potential consumers, particularly in relation to the trademark owner's passenger cars

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, April 15, 2016
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, April 15, 2016
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, April 15, 2016
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, April 15, 2016
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMERCEDES-BENZ GROUP AG
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSTUTTGART 70372
DE

Party NameDaimler AG
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressStuttgart 70327
DE

Party NameDaimler AG
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressStuttgart 70327
DE

Party NameDaimler AG
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressStuttgart 70327
DE

Trademark Events


Event DateEvent Description
Wednesday, January 18, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, April 15, 2016NEW APPLICATION ENTERED
Friday, April 15, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, July 15, 2016ASSIGNED TO EXAMINER
Tuesday, July 19, 2016NON-FINAL ACTION WRITTEN
Tuesday, July 19, 2016NON-FINAL ACTION E-MAILED
Tuesday, July 19, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, September 14, 2017SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Saturday, September 30, 2017NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Thursday, February 2, 2017ASSIGNED TO LIE
Tuesday, February 7, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 7, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, March 12, 2017SUSPENSION LETTER WRITTEN
Sunday, March 12, 2017LETTER OF SUSPENSION E-MAILED
Sunday, March 12, 2017NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Saturday, September 30, 2017SUSPENSION INQUIRY WRITTEN
Saturday, September 30, 2017INQUIRY TO SUSPENSION E-MAILED
Tuesday, June 5, 2018PUBLISHED FOR OPPOSITION
Tuesday, June 5, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, June 1, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, June 1, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 1, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 1, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, March 27, 2018TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Tuesday, April 3, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, April 3, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, April 27, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 16, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 21, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, June 1, 2022TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, June 1, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 1, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, June 1, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, June 1, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 1, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 1, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 1, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 1, 2022TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, June 1, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, June 2, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 2, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 2, 2022TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Thursday, June 2, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 26, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, August 21, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, August 19, 2024TEAS SECTION 8 & 15 RECEIVED
Thursday, June 2, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS