SHERO ATHLETE COLLECTIVE A JORDAN CHILES INITIATIVE Trademark
Trademark Overview
On Thursday, August 14, 2025, a trademark application was filed for SHERO ATHLETE COLLECTIVE A JORDAN CHILES INITIATIVE with the United States Patent and Trademark Office. The USPTO has given the SHERO ATHLETE COLLECTIVE A JORDAN CHILES INITIATIVE trademark a serial number of 99338679. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Thursday, April 9, 2026. This trademark is owned by Jordan Chiles, Inc.. The SHERO ATHLETE COLLECTIVE A JORDAN CHILES INITIATIVE trademark is filed in the Advertising, Business and Retail Services category with the following description:
Brand concept and brand development services for athletes, namely, name, image, and likeness (NIL) development and strategy, social media strategy, and marketing consultancy; career planning services; business consulting services for athletes in the fields of athletic scholarship procurement and sponsorship procurement; personal brand development services for athletes; promoting the interests of athletes by providing professional business networking opportunities for athletes
General Information
| Serial Number | 99338679 |
| Word Mark | SHERO ATHLETE COLLECTIVE A JORDAN CHILES INITIATIVE |
| Filing Date | Thursday, August 14, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Thursday, April 9, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Brand concept and brand development services for athletes, namely, name, image, and likeness (NIL) development and strategy, social media strategy, and marketing consultancy; career planning services; business consulting services for athletes in the fields of athletic scholarship procurement and sponsorship procurement; personal brand development services for athletes; promoting the interests of athletes by providing professional business networking opportunities for athletes |
| NOT AVAILABLE | "ATHLETE COLLECTIVE" and "INITIATIVE" |
| Description of Mark | The mark consists of The mark consists of the stylized word "SHERO" with the "S" shaded darker then "HERO" and placed above the words "ATHLETE COLLECTIVE" in uppercase letters. Beneath this, the phrase "A JORDAN CHILES INITIATIVE" appears in smaller uppercase letters. The text is partially encircled by a stylized, broken circular line. At the bottom right of the circle is a silhouette of a female gymnast with her legs extended in a split leap position with one arm extended upward. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 15, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Jordan Chiles, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90025
US |
Trademark Events
| Event Date | Event Description |
| Thursday, August 14, 2025 | NEW APPLICATION ENTERED |
| Thursday, August 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, December 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 30, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, December 31, 2025 | ASSIGNED TO EXAMINER |
| Saturday, February 7, 2026 | NON-FINAL ACTION WRITTEN |
| Saturday, February 7, 2026 | NON-FINAL ACTION E-MAILED |
| Sunday, February 8, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 9, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 9, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 9, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
