SHELL LUBRICANTS RACE TO REWARDS Trademark

Trademark Overview

On Monday, March 10, 2008, a trademark application was filed for SHELL LUBRICANTS RACE TO REWARDS with the United States Patent and Trademark Office. The USPTO has given the SHELL LUBRICANTS RACE TO REWARDS trademark a serial number of 77417857. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, March 14, 2019. This trademark is owned by Shell Trademark Management BV. The SHELL LUBRICANTS RACE TO REWARDS trademark is filed in the Advertising, Business and Retail Services category with the following description:

Arranging and conducting incentive reward programs to promote the sale of automotive lubricants, car care products and maintenance services
shell lubricants race to rewards

General Information

Serial Number77417857
Word MarkSHELL LUBRICANTS RACE TO REWARDS
Filing DateMonday, March 10, 2008
Status800 - REGISTERED AND RENEWED
Status DateThursday, March 14, 2019
Registration Number3597516
Registration DateTuesday, March 31, 2009
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 13, 2009

Trademark Statements

Description of MarkThe mark consists of a two-tone blue horizontal oval outlined in silver chrome inscribed with the words "RACE TO REWARDS" in white block capital letters. On either side of the oval are two black-and-white-checkered racing flags surrounded by an orange keyline, which in turn is surrounded by a yellow keyline. Above the oval is the phrase "Shell Lubricants" in white letters. The oval and phrase are superimposed on a light blue star burst design set on a background of gray shadows.
Indication of Colors claimedThe color(s) blue, light blue, white, silver, yellow, orange, black and gray is/are claimed as a feature of the mark.
Goods and ServicesArranging and conducting incentive reward programs to promote the sale of automotive lubricants, car care products and maintenance services
NOT AVAILABLE"REWARDS"

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, March 14, 2008
Primary Code035
First Use Anywhere DateSaturday, March 1, 2008
First Use In Commerce DateSaturday, March 1, 2008

Trademark Owner History

Party NameShell Trademark Management BV
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressTHE HAGUE 2596HR
NL
Party NameShell Trademark Management BV
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressThe Hague
NL
Party NameShell Trademark Management BV
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressThe Hague
NL

Trademark Events

Event DateEvent Description
Friday, March 14, 2008NEW APPLICATION ENTERED
Saturday, March 15, 2008NOTICE OF DESIGN SEARCH CODE MAILED
Wednesday, June 18, 2008ASSIGNED TO EXAMINER
Thursday, June 26, 2008EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Thursday, June 26, 2008EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Thursday, June 26, 2008NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Tuesday, November 11, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, November 11, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 12, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, November 26, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, November 26, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, November 26, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 4, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 10, 2008ASSIGNED TO LIE
Wednesday, December 10, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, December 24, 2008NOTICE OF PUBLICATION
Wednesday, April 30, 2014REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, January 13, 2009PUBLISHED FOR OPPOSITION
Tuesday, March 31, 2009REGISTERED-PRINCIPAL REGISTER
Wednesday, April 30, 2014TEAS SECTION 8 & 15 RECEIVED
Monday, May 19, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, May 19, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, December 20, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 19, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, December 20, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 20, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 28, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 14, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, December 20, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, March 31, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, November 28, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, February 11, 2019TEAS SECTION 8 & 9 RECEIVED
Monday, February 11, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 14, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, March 14, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, March 10, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 10, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 10, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 10, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Friday, March 10, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 10, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 14, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 14, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 14, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 14, 2025TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Monday, April 14, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Thursday, March 14, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

rewards race lubricants shell care products maintenance services automotive sale incentive conducting reward