| Serial Number | 85401382 |
| Word Mark | SHELL CARD DRIVE FOR FIVE |
| Filing Date | Thursday, August 18, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, August 18, 2022 |
| Registration Number | 4105675 |
| Registration Date | Tuesday, February 28, 2012 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 13, 2011 |
| Description of Mark | The mark consists of a credit card face that displays, in the upper left-hand corner, a stylized seashell, which is yellow in the center, outlined in red and then white. To the right of the seashell are the words "SHELL CARD" in white. There is an image of a partial highway sign bearing the number 5 in black, which is situated to the right on the card face. The top of the highway sign displays the a partial letter "o" "r" and "t" and an almost complete image of the letter "h", all in black. The background of the credit card face is in varying shades of orange and yellow, with a darker shade of orange at the top of the credit card face gradually lightening to a lighter shade of yellow and then a lighter orange shade at the bottom of the credit card face. Multiple swirls of yellow are also displayed on the face of the card. |
| Goods and Services | Credit card services |
| Indication of Colors claimed | The color(s) red, yellow, white, black, and orange is/are claimed as a feature of the mark. |
| Goods and Services | Administration of a customer loyalty program which provides cost savings on gasoline purchases and convenience store purchases |
| NOT AVAILABLE | "CARD" AND THE GRAPHICAL REPRESENTATION OF THE US ROUTE 5 NORTH SIGN |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 23, 2011 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, May 6, 2010 |
| First Use In Commerce Date | Thursday, May 6, 2010 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 23, 2011 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, May 6, 2010 |
| First Use In Commerce Date | Thursday, May 6, 2010 |
| Party Name | Shell Trademark Management BV |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | THE HAGUE 2596HR NL |
| Party Name | Shell Trademark Management BV |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | The Hague NL |
| Party Name | Shell Trademark Management BV |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | The Hague NL |
| Event Date | Event Description |
| Thursday, October 13, 2011 | ASSIGNED TO EXAMINER |
| Friday, October 14, 2011 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, August 22, 2011 | NEW APPLICATION ENTERED |
| Tuesday, August 23, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 24, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Friday, October 14, 2011 | EXAMINER'S AMENDMENT ENTERED |
| Friday, October 14, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 28, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Friday, October 14, 2011 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, October 14, 2011 | EXAMINERS AMENDMENT E-MAILED |
| Monday, November 7, 2011 | ASSIGNED TO LIE |
| Tuesday, November 8, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, November 23, 2011 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 13, 2011 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 13, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Saturday, December 23, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, December 23, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, November 28, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, November 28, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 28, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, November 30, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, December 23, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, February 28, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, February 28, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, August 16, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, August 18, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, August 18, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, August 18, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, March 10, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, March 10, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 10, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 10, 2023 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Friday, March 10, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 10, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, April 14, 2025 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Monday, April 14, 2025 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Monday, April 14, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, April 14, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, April 14, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |