| Serial Number | 85401382 |
| Word Mark | SHELL CARD DRIVE FOR FIVE |
| Filing Date | Thursday, August 18, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, August 18, 2022 |
| Registration Number | 4105675 |
| Registration Date | Tuesday, February 28, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 13, 2011 |
| Description of Mark | The mark consists of a credit card face that displays, in the upper left-hand corner, a stylized seashell, which is yellow in the center, outlined in red and then white. To the right of the seashell are the words "SHELL CARD" in white. There is an image of a partial highway sign bearing the number 5 in black, which is situated to the right on the card face. The top of the highway sign displays the a partial letter "o" "r" and "t" and an almost complete image of the letter "h", all in black. The background of the credit card face is in varying shades of orange and yellow, with a darker shade of orange at the top of the credit card face gradually lightening to a lighter shade of yellow and then a lighter orange shade at the bottom of the credit card face. Multiple swirls of yellow are also displayed on the face of the card. |
| Goods and Services | Credit card services |
| Indication of Colors claimed | The color(s) red, yellow, white, black, and orange is/are claimed as a feature of the mark. |
| Goods and Services | Administration of a customer loyalty program which provides cost savings on gasoline purchases and convenience store purchases |
| Disclaimer with Predetermined Text | "CARD" AND THE GRAPHICAL REPRESENTATION OF THE US ROUTE 5 NORTH SIGN |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 23, 2011 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, May 6, 2010 |
| First Use In Commerce Date | Thursday, May 6, 2010 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 23, 2011 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, May 6, 2010 |
| First Use In Commerce Date | Thursday, May 6, 2010 |
| Party Name | Shell Trademark Management BV |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | THE HAGUE 2596HR NL |
| Party Name | Shell Trademark Management BV |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | The Hague NL |
| Party Name | Shell Trademark Management BV |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | The Hague NL |
| Event Date | Event Description |
| Friday, March 10, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 10, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 10, 2023 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Friday, March 10, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 10, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 10, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, August 18, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, August 18, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, August 18, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, August 16, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, February 28, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, February 28, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, November 28, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, November 28, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, December 23, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, December 23, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, December 23, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, November 30, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, February 28, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, February 28, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 13, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 13, 2011 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 23, 2011 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 8, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, November 7, 2011 | ASSIGNED TO LIE |
| Friday, October 14, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 14, 2011 | EXAMINER'S AMENDMENT ENTERED |
| Friday, October 14, 2011 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, October 14, 2011 | EXAMINERS AMENDMENT E-MAILED |
| Friday, October 14, 2011 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 13, 2011 | ASSIGNED TO EXAMINER |
| Wednesday, August 24, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, August 23, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, August 22, 2011 | NEW APPLICATION ENTERED |