| Serial Number | 78974534 |
| Word Mark | SHELF ADVANTAGE |
| Filing Date | Thursday, September 14, 2006 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 16, 2014 |
| Registration Number | 3307388 |
| Registration Date | Tuesday, October 9, 2007 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 24, 2007 |
| Indication of Colors claimed | The color(s) orange and black is/are claimed as a feature of the mark. |
| Description of Mark | "The mark consists of the words "Shelf AdVantage" in black, underlined in orange and with the letters "Ad" superimposed over an orange scalene triangle." |
| Goods and Services | Advertising and business management consultancy; Advertising and commercial information services, via the internet; Advertising and promotion services and related consulting; Advertising by transmission of on-line publicity for third parties through electronic communications networks; Advertising through all public communication means; Advertising, marketing and promotion services; Market analysis; Market manipulation, research and analysis, whether or not via the internet; Market research consultation; Market research services; Market research studies; Market study and analysis of market studies; Marketing consulting; On-line advertising on computer communication networks; Organisation of promotions using audiovisual media; Preparation of custom advertisements for others; Preparing promotional and merchandising material for others; Product merchandising; Promoting the goods and services of others by distributing advertising materials through a variety of methods; Providing consumer information in the field of food and wine, cooking, nutrition, health, wellness, personal care, cosmetics, baby care, pet care, home care, and cleaning; Provision of advertising space by electronic means and global information networks |
| Goods and Services | Printing of advertising matter |
| Goods and Services | Displaying the web sites and images of others on a computer server; Product research |
| Goods and Services | Providing information about wine characteristics |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 16, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, September 11, 2003 |
| First Use In Commerce Date | Thursday, September 11, 2003 |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 16, 2014 |
| Primary Code | 040 |
| First Use Anywhere Date | Thursday, September 11, 2003 |
| First Use In Commerce Date | Thursday, September 11, 2003 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 16, 2014 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, September 11, 2003 |
| First Use In Commerce Date | Thursday, September 11, 2003 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 16, 2014 |
| Primary Code | 043 |
| First Use Anywhere Date | Thursday, September 11, 2003 |
| First Use In Commerce Date | Thursday, September 11, 2003 |
| Party Name | SHELF ADVANTAGE LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Montclair, NJ 07043 |
| Party Name | SHELF ADVANTAGE LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Montclair, NJ 07043 |
| Party Name | SHELF ADVANTAGE LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Montclair, NJ 07043 |
| Event Date | Event Description |
| Friday, May 16, 2014 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, October 9, 2007 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 24, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 4, 2007 | NOTICE OF PUBLICATION |
| Friday, June 15, 2007 | WITHDRAWN FROM PUB - TQR/NON-ATTY REQUEST |
| Thursday, June 7, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, June 7, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 4, 2007 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 4, 2007 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 4, 2007 | ASSIGNED TO LIE |
| Wednesday, May 16, 2007 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 16, 2007 | FINAL REFUSAL E-MAILED |
| Wednesday, May 16, 2007 | FINAL REFUSAL WRITTEN |
| Tuesday, May 15, 2007 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 15, 2007 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 15, 2007 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 7, 2007 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 7, 2007 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 6, 2007 | ASSIGNED TO EXAMINER |
| Thursday, September 21, 2006 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, September 20, 2006 | NEW APPLICATION ENTERED IN TRAM |