SHEER GENIUS Trademark

Trademark Overview


On Monday, July 12, 1954, a trademark application was filed for SHEER GENIUS with the United States Patent and Trademark Office. The USPTO has given the SHEER GENIUS trademark a serial number of 71669756. The federal status of this trademark filing is EXPIRED as of Monday, March 4, 1996. This trademark is owned by MAX FACTOR & CO.. The SHEER GENIUS trademark is filed in the Cosmetics & Cleaning Products category with the following description:

COSMETICS IN THE NATURE OF PERFUMES, THEATRICAL MAKE-UP AND SIMILAR PREPARATIONS-NAMELY, LIPSTICK, MOIST ROUGE, MAKE-UP CREAM, DRY ROUGE, CLEANSING CREAM, MAKE-UP FOUNDATION, AND LIQUID MAKE-UP

General Information


Serial Number71669756
Word MarkSHEER GENIUS
Filing DateMonday, July 12, 1954
Status900 - EXPIRED
Status DateMonday, March 4, 1996
Registration Number0606822
Registration DateTuesday, May 31, 1955
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesCOSMETICS IN THE NATURE OF PERFUMES, THEATRICAL MAKE-UP AND SIMILAR PREPARATIONS-NAMELY, LIPSTICK, MOIST ROUGE, MAKE-UP CREAM, DRY ROUGE, CLEANSING CREAM, MAKE-UP FOUNDATION, AND LIQUID MAKE-UP

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes051
Class Status Code9 - Expired
Class Status DateMonday, March 4, 1996
Primary Code051
First Use Anywhere DateTuesday, May 18, 1954
First Use In Commerce DateTuesday, May 18, 1954

Trademark Owner History


Party NameMAX FACTOR & CO.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressHOLLYWOOD, CA

Trademark Events


Event DateEvent Description
Monday, March 4, 1996EXPIRED SEC. 9
Saturday, May 31, 1975REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)